PLANNING YOUR WEB SITE

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PLANNING YOUR WEB SITE
Information Source Mark-Ed WWW Site Promotion
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Importance of Web-Site Planning

• Creates a positive first impression
• Prevents user frustration
• Simplifies the ordering process
• Decrease of abandoned shopping carts
• Encourages repeat visits
• Saves on cost
• Increases profits

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Major Planning Considerations

• Site Objectives
• Costs
• Web-site Components

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Site Objectives

• Inform
• Sell products
• Provide a service
• Support customers

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Costs

• Domain name registration
• Web design
• Design firm
• In-house
• E-commerce provider
• Software
• Features needed to support site
• Upgrades

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Costs Cont.

• Web hosting
• Install maintain own web server
• Hire a web host
• Internet connection
• Maintenance
• Human resources
• Promotion
• Credit card transaction fees

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Web-Site Components

• Layout and design
• Content
• Shopping cart
• Secured payment system
• Policies
• Customer service
• Company background
• Frequently asked questions (FAQs)

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Web-Site Planning Procedures

• Examine the web-site budget
• Evaluate the competition
• Identify strengths
• Register a domain name
• Prepare to sell across borders
• Develop a site map

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Site Map
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Web-Site Planning Procedures

• Examine the web-site budget
• Evaluate the competition
• Identify strengths
• Register a domain name
• Prepare to sell across borders
• Develop a site map
• Draw layout grids

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Layout Grid
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Web-Site Planning Procedures

• Examine the web-site budget
• Evaluate the competition
• Identify strengths
• Register a domain name
• Prepare to sell across borders
• Develop a site map
• Draw layout grids
• Delegate responsibilities
• LAUNCH ONLY WHEN READY!