THE NEW SUSTAINABILITY ADVANTAGE : The Presentation

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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
Featuring excerpts from three talks by Bob
Willard about the book
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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
Part I INTRODUCTION Excerpt from a keynote talk
at CMA Ontarios Big Ideas Conference
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Definitions of Sustainability
Sustainable Development (SD) Meeting the needs of
the present generation without compromising the
ability of future generations to meet their own
needs. Brundtland Commission, 1987
Sustainability The possibility that human and
other forms of life on earth will flourish
forever. John Ehrenfeld, Professor Emeritus,
MIT Sustainable Development (SD) Enough - for
all forever. African Delegate to
Johannesburg (Rio10)
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Core Concepts of Sustainability
Futures ThinkingIntergenerational
responsibility (Eco-)Systems
ThinkingCarrying capacity of the planetto
absorb waste and support life Social
JusticeEquity, Dignity, Basic services, Human
rights, Stakeholder voices
Economic, Environmental, Social/Culturalresponsi
bilities
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3-Legged Sustainability Stool
Sustainability
Environmental Leg No Pollution Waste Renewable
Energy Conservation Restoration
Economic Leg Good Jobs Fair wagesSecurity Infrast
ructure Fair Trade
Social Leg Working conditions Health
services Education services Community
Culture Social justice
Quality of Life / Genuine Wealth / Genuine
Progress
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Corporate Sustainability 3-Legged Stool
Triple Bottom Line (TBL) 3Es 3Ps
Sustainability Sustainable Development (SD)
Corporate Social Responsibility (CSR)
Corporate Responsibility (CR) Green
Environmental, Social, Governance (ESG)
Environment - Planet Eco-efficiencies Eco-effectiv
eness
Economy - Profits GrowthJobs, Taxes Products Serv
ices
Equity - People Employees Community / Culture
World
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Smart Business 3-Legged Stool
Asset Management
Natural Capital
Economic / Financial Capital Built /
Manufactured Capital
Human Capital Social Capital
Sustainable Value Creation
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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
Part II THE 5-STAGE JOURNEY Excerpt from a
talk to a York University Class
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SUSTAINABILITY JOURNEY

2. Compliance
1. Pre-Compliance
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SUSTAINABILITY JOURNEY

3. Beyond Compliance
2. Compliance
1. Pre-Compliance
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SUSTAINABILITY JOURNEY

4. INTEGRATED STRATEGY
3. Beyond Compliance
2. Compliance
1. Pre-Compliance
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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
Part III THE CASE FOR SUSTAINABILITY Excerpt
from a talk at a book launch event at the Toronto
Sustainability Speakers Series (TSSS)
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MORE COMPELLING BUSINESS CASE
Opportunities
Risks
Income Statement
Revenue
1. Increased revenue
9
2. Reduced energy
75
3. Reduced waste
20

1. Reduced revenue and increased expenses

Expenses

1. Reduced materials

10

1. Increased productivity

2

1. Reduced turnover

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PROFIT
51 to 81
-16 to -36
SUSTAINABILITY CAPITAL RESERVE
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SLIDES
www.sustainabilityadvantage.com
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WHATS NEW?
CSV and Sustainability Imperative
Position as Strategies for Stage 4
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WHATS NEW?
CSV and Sustainability Imperative
Position as Strategies for Stage 4
More compelling / rigorous case
Better business case tools
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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
IN CLOSING
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THE NEW SUSTAINABILITY ADVANTAGE The
Presentation
See www.sustainabilityadvantage.com for more
resources for sustainability champions