P4 - explain how internal and

1
Unit 3

• P4 - explain how internal and
• external factors affect UK
• inbound and domestic
• tourism

2
Connector

• Working in pairs discuss the following
• Why do you think tourists from Spain stay less
  time in the UK than tourists from New Zealand?

3
Objectives

• To understand key factors affecting the UK
  inbound and domestic tourism markets.
• To identify the difference between internal and
  external factors

4
Big Picture

• You will be introduced to the information that
  you need to get obtain P4, including how
  statistics are analysed and used.

5

• In order to understand the size and scale of UK
  inbound and domestic tourism, every year the
  figures for the number of tourists arriving and
  the amount of revenue they generate are recorded
  and studied carefully by both the government and
  the travel and tourism industry.
• These figures are then compared to the
  statistical data for previous years to determine
  the trends in the market and to plan for the
  future

6

• It is important to be able to interpret
  statistics accurately, establish their meaning
  and implications, and explore the reasons behind
  the trends to form conclusions on the basis of
  this evidence.
• The reasons for these trends can be caused by a
  wide range of factors that can affect tourism,
  either to encourage or discourage inbound and
  domestic tourists.

7
Confusing!??

• OK so lets break it down so that you all
  understand

8
Activities

• Using your text books make brief notes on the
  following
• Length of stay
• Generating countries and regions
• Volume and value of inbound and domestic tourism
• Frequency of visits

9
Dont forget!

• For every piece of information in your text book
  you will be able to find more up to date
  information for 2011.
• Make sure whenever you use statistics they are
  the most up to date available

10

• Factors affecting the tourism market

11
Factors internal to the UK

• There are a number of significant trends that are
  having an impact on domestic tourism.
• There is a strong trend towards spending money on
  wellbeing, including travel and tourism. You
  should check statistics for this!

12
Health, safety and security within the UK

• The UK has expert health and safety laws so
  tourists can expect to be as safe, or even safer
  than in their home countries.
• You should check the Metropolitan Police Service
  and the Foreign Commonwealth Office websites for
  up to date advice for tourists.

13
Accessibility

• The introduction of the low cost airline has
  brought new routes from all over Europe. This is
  also beneficial when a country becomes a new
  member.
• Low cost airfares mean that the UK is more
  accessible for visitors from all over the world.

14
Marketing Campaigns

• There are many organisations responsible for
  marketing the UK such as Visit Britain, you
  should check their websites to see what is going
  on with their up to date campaigns.

15
Availability of products and services

• Tourism in the UK subject to seasonal trends and
  prices vary at different times of the year.
• Hotel and transport prices are higher during the
  summer and at Christmas time. During this time
  rooms are less likely to be available and
  tourists should book ahead.

16
Quality of goods and services

• Consumers these days care a lot more about the
  quality of the products and services they spend
  their money on. VisitBritain now only markets
  accommodation that has been quality assessed,
  which means it has met certain standards.

17
Factors external to the UK
18
Economic recession

• Economic recession in the UK and/or tourist
  generating countries
• The success of the economy depends on the amount
  of money that tourists spend when they get into
  the UK. That is why the amount of money the
  visitors from each country spend is measured as
  well as the arrivals.
• The recession will also have an impact on the
  amount of tourists travelling

19
Exchange rate

• The exchange rate continues to have an influence
  on the number of tourists to a region.
• You should mention the rate of the Euro it is
  putting UK outbound tourists off going to Europe
  but Inbound tourists are getting more for their
  money, how is this affecting the number of
  tourists?

20
Travel restrictions

• Security related issues
• People travelling by air now have a restriction
  on the amount of liquid they can carry in their
  hand luggage. What are the amounts and why is
  this important?

21

• Customs and excise restrictions
• Relate to the amount of alcohol, tobacco and
  gifts that you can bring into a country.
  Leaflets are provided for tourists who should
  check they are not breaking the law.
• What are the limits?

22

• Immigration restrictions
• In 2005 when many new countries joined the EU it
  changed immigration restrictions for residents of
  these EU countries they are now free to travel
  without restriction.
• This has increased the about of Inbound visitors
  from Europe to the UK. By how much?

23
Emergence of new markets

• You should be aware of and mention in your
  presentations that the UK has approved
  destination status for tourists from China.
• What impact has this had, what steps are being
  made to increase the amount of Chinese tourists?

24
Competition from other destinations

• The UK has to make itself more appealing to the
  rest of the world than other countries.
• How does the UK market itself to attract these
  tourists?

25
Effects

• Changes in visitor numbers
• Length of stay
• Volume and value of inbound and domestic tourism
• Frequency of visits
• Generating countries and regions

26
What to do

• The effects must be explained, for example how
  terrorist activities can result in disinclination
  to travel, cancelled holidays and consequently
  changes in visitor numbers.
• You should use hard evidence in the form of
  recent statistical data (i.e. over the last five
  years) to support their explanations of the
  effect of at least five different factors on
  inbound and/or domestic tourism.