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Translation in Business English 05

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Title: Translation in Business English 05


1
Translation in Business English05 820 205
  • By
  • Aj. Somboon Sammatchani

2
Chapter 2
  • Definition of Translation

3
Definition of Translation
  • Wikipedia, the free encyclopedia
  • Translation is an activity comprising the
    interpretation of the meaning of a text in one
    language the source text and the production,
    in another language, of a new, equivalent text
    the target text, or translation.
  • the source text ? the target text
  • (ST) (TT)

4
  • JOHN WYCLIFE(????? ??????? 1330 1384)
  • ?????????????????????????? ?????????
    ????????????????????????????????????????????????

5
  • Martin Luther
  • (??????? ??????? 1483 - 1546)
  • ???????????????? ???????? ??????
    ?????????????????????????????????????????????
    ????????????????????????????

6
  • Eugene Nida (????? ???? , 1964)
  • ??????????????????????????????????????????
    ??????????????????????????????????????????????????
    ?????????????????????????? ??????????????????????
    ?????????????????????????

7
Larson, 19843
  • Analyzing source-text (lexicon, grammatical
    structure, the communication situation and the
    cultural context) in order to determine its
    meaning and, reconstructing it using the lexicon
    and the grammatical structure which are
    appropriate in the receptor language and its
    cultural context.

8
Larson, 19843
reconstructing
  • Source-text
  • lexicon,
  • grammatical structure,
  • the communication situation and
  • the cultural context
  • receptor language
  • lexicon,
  • grammatical structure,
  • the communication situation and
  • the cultural context

9
Newmark, 19813
  • Translation is a craft consisting of the attempt
    to replace a written message and/or statement in
    one language by the same message and/or statement
    in another language.

10
Newmark, 19813
  • a craft consisting of the attempt to replace

Language 1 message and/or statement
Language 2 message and/or statement
11
Rabin, 1980 123
  • Translation in a process by which a spoken or
    written utterance takes place in one language
    which is intended and presumed to convey the same
    meaning as a previously existing utterance in
    another language.

12
Seleskovitch, 1976 1
  • Translation is often considered as a
    code-switching operation implying that a sequence
    of symbols from one language is substituted for a
    sequence of symbols in another language.

13
Brislin, ed., 1976 1
  • Translation is the general term referring to the
    transfer of thoughts and ideas from one language
    (source) to another (target), whether the
    languages are in written or oral form whether
    the languages have established orthographies or
    do not have such standardization, or whether one
    or both languages is based on signs, as with sign
    languages of the deaf.

14
Eppert, 1976 1
  • Translating means basically that a person, the
    translator, who has a certain competency of a
    language 1, and also a certain competency of a
    language 2, attempts to produce for a given text
    of language 1 and equivalent text in language 2,
    which is the translation.

15
Catford (1965 20)
The replacement of textual material in one
language by equivalent material in another
language
???????
16
Catford (1965 20)
The replacement of textual material in one
language by equivalent material in another
language
???????????
???????
17
Definition of Translation
Catford (1965 20)
???????
???????????
Syntactic structure 1
Syntactic structure 2
18
Schaffner (2000 152)
  • Substitution of contextually and situationally
    adequate syntactic structures
  • Substitution of contextually and situationally
    adequate lexical structures

19
Schaffner (2000 152)
???????????
???????
Contexts
Syntactic structures
Lexical structures
20
Conclusion Translation
?????????????
???????
??????
????????????
???????????
???????
?????????
????????
??????????
?????????????
21
Translation Practice
  • ??????????????????????????????????????????????????
    ??????????????????? ?????????????????????
    ??????????????????????????????????????????????????
    ????????????????

22
  • The amended business law would replace the 1992
    law that governs private venture like this one,
    the underpass at Khuangsing intersection.
  • Photographers name Subin Khuenkaew??????????????
    ?????????????????????????????????????????????????
    ?????????????????????.?. 2535 ???????????????????
    ?????????????????????????????????????????????????

23
  • Cabinet to amend business law
  • Joint public-private venture value to rise
  • WICHIT CHANTANUSORNSIRI
  • ?????????????????????????????????
  • ?????????????????????????????????????????????????
    ?
  • ????? ??????????????

24
  • Amendments to the joint public-private venture
    law aim to strike a balance between flexibility
    in state policy and safeguarding against
    potential interference and corruption, said
    Pongpanu Svetarunvra, the director-general of the
    Public Debt Management Office.
  • ??????????? ?????????? ???????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ????????????????????????

25
  • The new law would replace the 1992 law overseeing
    public-private ventures and include major
    infrastructure contracts and turnkey projects.
    The Finance Ministry would be empowered to
    stipulate the structure of investment and
    financing
  • ??????????????????????????????????????????????????
    ???????????????????????????????.?. 2535
    ??????????????????????????????????????????????????
    ?????????????????????????? ???????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????

26
  • Critically, the new law raises the threshold for
    projects deemed subject to special scrutiny and
    monitoring from one billion baht under 1992 law
    to three billion baht. Government officials say
    the higher project value requirement aims to cut
    bureaucracy for smaller projects.
  • ??????????????????? ?.?.?. ???????????????????????
    ?????????????????????????????????????????????????
    ??????????????? ?????????????????? 1,000
    ????????? ?.?.?.?????.?.2535 ????????????3,000
    ??????? ??????????????????????????????????????????
    ?????????????????????????????????? 3,000 ???????

27
  • The Finance Ministry and the National Economic
    and Social Development Board would also be
    authorized to review the project value rule every
    five years to reflect economic changes and
    government procurement and contract policies.
  • ?????????? ?????????? ????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????????????
    ??????????????????????????????????????????????????
    ????????????????????????????????????????

28
  • The changes are aimed at minimizing past
    practices of deliberately undervaluing a
    project's value to avoid added scrutiny under the
    1992 law.
  • ??????????????????????????????????????????????????
    ?????????????????????????????????????????????????
    ????????????????????????? ????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????????????.?.?.???????.?.
    2535

29
  • The duty-free concession awarded to King Power at
    Suvarnabhumi Airport, for instance, has been
    accused to deliberately undervaluing the contract
    value by excluding stock items to avoid the
    public private law.
  • ??????????????????????????????????????????????????
    ???????????????????????????????????????????????
    ???????? ?????????????????????????????????????????
    ?????????????????????????? ???????????????????????
    ???????? ?????????????????????????????????????????
    ?
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