BUS 189 Capstone Seminar in Strategic Management

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BUS 189Capstone Seminar in Strategic Management

• Simon Rodan, PhD

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Useful information

• Course home page http//strategy.sjsu.edu/simon.r
  odan/
• Email simon.rodan_at_sjsu.edu
• Skype simonrodan
• Office BT 457
• Office Hrs Thursday 430-530pm

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Course overview

• Program Level Learning Objectives
• To sharpen your ability to think critically,
  logically and strategically.
• To diagnose business situations from a strategic
  perspective.
• Course Learning Objectives
• Learn to apply some simple theories to complex
  real world situations
• Required Text
• Rothaermel, Frank, Strategic Management
  Concepts and Cases, McGraw Hill ISBN-13
  978-0-078-11273-7
• Evaluation
• Mid-term exam (25)
• Simulation (50)
• Peer 360 evaluation (15)
• Other (10)

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What is Strategic Management

• Analysis
• Strategy content
• The focus of this class
• Formulation (and assessment)
• Innovation
• Experience
• Implementation
• Strategy process

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Main Topics

• Review of some microeconomics
• Value creation and appropriation
• Basic analytical frameworks
• External (industry level) analysis
• Internal (firm level) analysis
• Tactics
• Choosing a generic strategy
• Horizontal integration
• Harnessing functional activities
• Crossing industry boundaries
• Vertical Integration
• Diversification
• Porters 6th force network externalities

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What Are Employers Looking For

• Intellectual curiosity
• Learning doesnt stop when you leave school.
  Employers want people who will continue to learn
  the rest of their working lives.
• Hiring is an exercise in risk management
• Starting with name recognition
• A degree that means something
• If everyone from the COB got an A, NO ONE from
  the COB would get an interview

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More comments from employers

• Must be able to hold my interest
• Busy people have short attention spans
• Must be able to carry a thought
• Articulate a logical argument
• Need good quantitative skills (even in HR)
• Display leadership in a team
• Behavioural Flexibility
• Be able to fit in

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