Given topic: Library services in a competitive digital environment

1
Given topicLibrary servicesin a
competitivedigital environment

• Lorcan Dempsey
• Celtic Connections Conference
• Cardiff
• 17 May 2006

2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5

• Database gt website gt workflow
• Self assembled personal digital identities
• Prefabricated course management, clinical
  practice, etc
• URL addressable
• Social

6

• Attention
• Read-write

7
Three parts

• Perceptions
• Homework
• Real change?

8
Perceptions of Libraries and Information
Resources

• OCLC Market Research
• Harris Interactive
• November 2005
• (Thanks to Joanne Cantrell)

9
Survey Respondents by Geography
Canada
United Kingdom
491
468
United States
1,854
Singapore
India
535
Australia
Total
3,348
10
Survey Respondents UK Age Groups
Canada
468
United Kingdom
Age 14 17 13
Age 18 24 35
Age 25 64 377
United States
Age 65 and older 43
Singapore
India
Australia
95 percent confidence level, /- 1.69 percent
11
Survey Respondents College Students
College Students
42
Canada
United Kingdom
United States
Singapore
396
College Students
India
Age 14 17 - 3
Australia
Age 18 24 - 65
Age 25 64 - 31
Age 65 and older - 0
95 percent confidence level, /- 1.69 percent
12
Survey Structure

• Familiarity and Use of Electronic Resources
  (e-mail, web, search engines, etc.)
• multiple choice
• - - - - - - - - - - - - - - - - - - - - - - - -
  - - - - - - - - - - - - - - - - - -
• Library Perceptions
• Library Familiarity, Use, Favorability and Advice
  
• open-ended and multiple choice

13

• Small selection of results

14
Usage of electronic information categoriesamong
U.K. and Total Respondents
70 U.K. 72 Total
17 U.K. 30 Total
15
Total Respondents - Awareness of library
electronic resources
Q850
16
College Students - Awareness of library
electronic resources
Q850
17
United Kingdom Respondents - Awareness of library
electronic resources
Q850
18
Total Respondents - Use of library electronic
resources
Q855
19
College Students - Use of library electronic
resources
Q855
20
United Kingdom Respondents - Use of library
electronic resources
Q855
21
Why havent you ever used the online library Web
site?
22
Total Respondents Visits to the Public Library
23
Total Respondents Primary Library
PublicReasons not visited online
24
Total Respondents Primary Library
CollegeReasons for not visited online
25
is the information you get from library sources
more or less trustworthy than information you get
from search engines?
26
Total Respondents - Satisfaction with overall
experience provided by librarian vs. search engine
Q665 and 1050
27
United Kingdom Respondents - Satisfaction with
overall experience provided by librarian vs.
search engine
Q665 and 1050
28
Lifestyle fit of information sourcesamong
total respondents
Q1345
29
Lifestyle fit of information sourcesamong U.K.
respondents
Q1345
30
The Librarys role in the communityamong U.K.
respondentsNote Graph represents those who
Completely agree or Agree with the statements
about their library.
75
31
RemarksPerceptions

• Books and place brand
• Library digital resources
• Awareness?
• Fit with lifestyle?
• Trustworthiness?
• Satisfaction?
• UK compared to rest?

32
A homeworkinterlude

• Eoghan

33
(No Transcript)
34

• Change

35
Insanity is doing more of what you are already
doing and expecting a different result. AE
36
Change

1. Adding value synthesise, specialise, mobilise
2. Gravitational pull the long tail revisited

37
Adding value
38
Robin Murray
39
Synthesise, Local
CSUSM, David Walker
40
Synthesise, network
41
Synthesise, regional
42
(No Transcript)
43
Mobilize
Specialize
44
(No Transcript)
45
(No Transcript)
46
(No Transcript)
47
Specialize, Local
48
Innovative Uses of Metasearch Rethinking
Metasearch for a Better User Experience David
Lindahl Jeff Suszczynski, U Rochester

• 2 clicks to full-text
• Integrate find articles service with other
  services
• Variety of pathways
• Metasearch appropriate databases from course pages

Looking to synthesize, specialize, mobilize
49
Specialize, local
50
Mobilize
Mobilize, Local
51
Gravitational pull
52
URL is the currency of the web
53
The long tail
Systemwide efficiences

• Aggregation of supply
• Unified discovery
• Low transaction costs
• Aggregation of demand

Impact?
54
Libraries and the long tail dynamic

• Aggregate demand?
• 20 of collection accounted for 90 of use
• (2 research libraries over 4 years)

• Aggregate supply?
• 1.7 of circulations are ILLs
• (60 of aggregate G5 collection owned by one
  library only)

55
(No Transcript)
56
(No Transcript)
57
(No Transcript)
58
(No Transcript)
59
It must change

• Add real value in a networked information
  environment move to a higher place
• Create gravitational pull long tail issues
• Pay attention seek attention
• Fragmentation is the enemy

60
The end
http//orweblog.oclc.org