Title: Taking Travel Retail around the world
 1Taking Travel Retail around the world
 Eamon Foley 1st April 2011 
 2Contents
- ARI  Background  History 
 - International Business Experience 
 - Travel Retail Channel 
 - Strategic Location and Organisation
 
  3What is Aer Rianta International (ARI)?
- Duty Free, Duty Paid and In-Flight Retailer 
 - International Airport Shareholder and Operator 
(Dusseldorf, Larnaca  Paphos)  - Subsidiary of Dublin Airport Authority 
 - Established in 1988 in Shannon 
 -  
 
  4Strong Financial Performance
- ARI Turnover of 10.7bn from 1988-2010 
 - ARI Profits of 452m from1988-2010 
 - ARI Turnover of 954m in 2010 
 - 340m cash generated for the DAA 
 - Debt free 
 - ROCE of 26 
 
  5Proud of our roots
History Duty Free Founders 
Shannon 1947
Shannon 1950 
 6Pathfinders into new markets
- Shannon 1947 
 - Dubai 1983 
 - Moscow 1988 
 - Bahrain 1991 
 - Kiev 1992 
 - Beirut 1996 
 - Montreal 1998 
 - Cyprus 1998 
 - Cairo 2004 
 - Delhi 2010
 
  7Retailing Operations  
 8International Experience - Background
- Operated in 20 countries (now 13) 
 - Predominantly emerging markets 
 - Often the first mover 
 - Some failures  JFK, Karachi 
 
  9International Experience -Learnings
- Partnership 
 - To do or not? 
 - Selection process 
 - Relationship management 
 - Criteria for success 
 - Research the market 
 - Understand cultures (country, business, 
individual)  - Check out business infrastructure 
 - Set risk /reward objectives 
 - Risk management is critical 
 - People are key to success
 
  10Travel Retail Sector  Business Model
- Retail is Retail and simple 
 - Specialised in many respects 
 - Concession model 
 - Consumer profile 
 - Price advantage 
 - Airport environment 
 - Sense of place 
 
  11Travel Retail Sector  Opportunities for 
Indigenous Business
- Get to know the sector 
 - Need strong international brands or exclusive 
products  - Understand the operators needs 
 - Be innovative 
 - Case Studies  Butlers, Shamrock Souvenirs  IDL 
/ Cooley 
  12Butlers 
 13Uisge Beatha  Cyprus, Midleton Dublin T2 
 14Uisge Beatha
- The Uisge Beatha developed to showcase malt 
whisky exclusively.  - Range initially covered Scotch only 
 - A more international selection has emerged over 
time.  - Cooley selections to be listed in Cyprus are 
 - Cooley (Ireland)  Tyrconnell, Connemara, Lockes. 
 
  15Strategic Location for International Organisation
- Head office 
 - Centralised or Regionalised? 
 - Global or Local 
 - Selection Criteria 
 - ARI Structure 
 - Why Shannon?
 
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