Sport Event Tourism -The Local Agenda What

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Sport Event Tourism -The Local Agenda Whats in
it for us? A local Sports Development
perspective

• Presented by
• Mr Fiachra O Mathuna, Chief Executive,
• Active Dorset County Sports Partnership
• Date
• January 11th 2007

Sport Event Tourism The Local Agenda
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An overview of the Local Sports Development
agenda

• The key goals of local sports development are
  to
• Advocate the value of sport to people and
  society,
• Increase levels of participation in sport and
  active recreation,
• Improve access to sporting opportunity by under-
  represented communities or groups,
• Achieve better quality provision in a
  locality,
• Increase resources to local community sport,
• Attract, retain and support volunteers to
  community sport,
• Improve peoples lives!

Sport Event Tourism The Local Agenda
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Some major sporting events that took place in
Dorset during 2006

• UK National Ironman Triathlon
• World Youth Sailing Championships
• Bournemouth Bay Run(s)
• Dorset Youth Games Sport Relief Mile
• UK National Schools Athletics Games Finals
• Defined having national profile and/or by
  having over 1000 participants.

Sport Event Tourism The Local Agenda
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Does local sport in Dorset benefit?

• Local benefits Yes No
• Economic v
• Tourism v
• Sport v
• Community v
• Local sports development ? ?

Sport Event Tourism The Local Agenda
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What are the potential benefits in sporting terms?

• Direct number of people participating,
• Acts as an incentive to volunteers and interests
  new people to get involved,
• Develops local expertise of Association/Clubs
  Management Groups to organise and run events,
• Generates local interest in the sport and
  associated issues,
• Results in improvement to host facilities to
  enable events to take place,
• Potential to inspire young people to be
  attracted to the sport or activity.

Sport Event Tourism The Local Agenda
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Improving the local sports legacy from major
sports eventsIt would be even better if.

• Event organisers consider involvement and
  relationship to local sport,
• All major events have pre and post elements
  to be more effective leaving legacy,
• Acknowledge and thank the local contribution
  (location, local authority, volunteers),
• Communicate with local sports development
  agencies (County Sports Partnerships).

Sport Event Tourism The Local Agenda
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Thank you for your attention!

• For more about sport, including events, in Dorset
  visit
• www.activedorset.org

Sport Event Tourism The Local Agenda