Analyse Participation Patterns in Specific Markets of the Leisure and Recreation Industry

1
Analyse Participation Patterns in Specific
Markets of the Leisure and Recreation Industry

• SRXINU003A

2
Review and Interpret the Market

• Identify market segments attitudes and values,
  culture, gender, geography, lifestyle and
  socio-economic factors.
• Sources of information Australian Bureau of
  Statistics (e.g. Census data), Commercial
  Research, Internet, Print media (newspapers,
  magazines, journals), Surveys, Television.
• Use the sources of information to penetrate the
  market segments

3
Assess Basis of Existing Levels of Participation

• Identify the main features of the leisure and
  recreation industry
• Social Influences Culture family background
  and decision makers gender national identity
  ritual socio economic factors and social class
  spiritual
• Individual influences acquired needs
  attitudes beliefs education innate needs
  learning past experiences perception
  personality self image

4
Assess Basis of Existing Levels of Participation

• Identify the main features of the leisure and
  recreation industry
• Historical influences ancient civilisations
• attitudes changes in economic organisation
• development of class system industrial
  revolution
• organisation of ruling groups past experience
• Lifestyle Influences aspirations, financial
  considerations, geographical considerations,
  health, interests, opportunity cost,
  psychological state, transport, time
• How do the above factors affect participation?

5
Assess Basis of Existing Levels of Participation

• Look at external and lifestyle factors impact
• External influences competitive landscape
  service provision economic developments
  environmental trends Government actions
  Industrial trends shift in demographics
  technological change.
• Leisure characteristics cultural pursuits and
  entertainment, home based leisure activities
  informal recreation outdoor, physical and social
  recreation, tourism and travel
• How do these affect participation?

6
Report Outcomes on Participation Patterns Analysis

• Look at the scope for possible expansion within
  specific market segments. (See slide one for
  market segments)
• Reporting Requirements business and performance
  plans hard copies information protocols
  organisation policies and protocols
  presentations to groups quality assurances,
  confidentiality plus others
• Work to a timeline and keep to it
• Follow organisation framework so results are valid