REVIEW OF SEMINAR IN TUNISIA

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REVIEW OF SEMINAR IN TUNISIA

• Franchising as a SME development tool

29 NOV 3 DEC 2004
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AFRICA

• 813 million people
• Density 26 people per sq. km (46)
• Cultivation 7 vs 12
• GDP 1,8
• World trade 1

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PURPOSE
To bring together from selected member countries

• Senior government officials
• Key representatives from business
• communities

to
Exchange views and experiences to support the
development of franchising
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OBJECTIVES

• Advance the understanding
• Review challenges in Africa
• Establish a network

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COUNTRIES THAT ATTENDED

• Algeria
• Botswana
• Cote dIvoire
• Egypt
• Kenya
• Lesotho
• Mauritius

• Morocco
• Nigeria
• Senegal
• Swaziland
• Tunisia
• Zambia
• South Africa

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SEMINAR PROCEEDINGS

• 5 days
• Discussion papers presented
• Interaction from seminar
• delegates
• Two groups
• Recommendations

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SUMMARY OF DISCUSSIONS

• Understanding franchising
• Business Environment challenges

• Legal and regulatory
• Private Sector involvement
• Indigenous vs. International
• Financing

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COUNTRY PERSPECTIVES

• 4 Regions

• North Africa
• West Africa
• East Africa
• Southern Africa

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North Africa (Morocco, Algeria, Tunisia, Egypt)

• International franchising (Morocco,
• Tunisia)
• Homegrown franchising (Egypt, Tunisia)

Problems

• Influence of cultural elements
• No specific legislation
• Growth slow
• corruption

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West Africa (Nigeria, Senegal, Cote dIvoire)

• SME option
• No preference International vs Homegrown
• Confusion

Problems

• Lack of understanding
• Financing
• Strength of informal sector

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East Africa (Kenya, Mauritius)

• Franchising relatively unknown
• Enthusiasm to develop
• International brands dominate (Kenya)

Problems

• Lack of knowledge on benefits
• Need for information and assistance
• Access to finance
• Corruption and lack of supportive
• laws

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Southern Africa (Swaziland, Botswana, Zambia,
Lesotho)

• follow the leader
• South African concepts dominate
• Franchise concept unknown in Zambia

Problems

• Access to finance
• Lack of knowledge and information
• Lack of government support
• High cost of start-up

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RECOMMENDATIONS