Key Marketing Resources

1
Doing Business in Europe

• Bay Area CITD Seminar Series Tuesday, September
  21st, 2004

Kemarra Inc. - Key Marketing Resources
AssociatesSan Francisco USA  Unlocking Your
Market Potential www.Kemarra.com
2
The Continent of Europe
3
European Countries Geographically
Europe comprises the following independent states
(in alphabetical order)
Albania Andorra Armenia1 Austria Azerbaijan2 Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus1 Czech Republic Denmark Estonia Finland France Georgia2   Germany Greece Hungary Iceland Ireland Italy Kazakhstan3 Latvia Liechtenstein Lithuania Luxembourg FYR Macedonia4 Malta Moldova Monaco Netherlands Norway   Poland Portugal Romania Russia5 San Marino Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland Turkey6 Ukraine United Kingdom Vatican City
4
European Economic Union
5
European Economic Union pre-2004
6
European Economic Union Expansion
7
European Monetary Union

• Opted Out
• Denmark
• Sweden
• United Kingdom

• Current
• Austria
• Belgium
• Finland
• France
• Germany
• Greece
• Ireland
• Italy
• Luxembourg
• Netherlands
• Spain
• Portugal

• Opted In
• Kosovo
• Montenegro

• Prospective
• Cyprus
• Czech Republic
• Estonia
• Hungary
• Latvia
• Lithuania
• Malta
• Poland
• Slovakia
• Slovenia

8
An Example the Global Wireless Market
Market Subscribers (mill) Penetration
China 200 16
United States 146 53
Japan 76 57
Germany 57 72
United Kingdom 52 86
Italy 50 93
France 39 64
Brazil 35 19
Spain 34 85