Joe Crupi, VP, Broadband Communications Group

1
Enabling Technology for Integrated Broadband
Solutions
Presented by
Joe Crupi, VP, Broadband Communications Group
Texas Instruments
2
Enabling Technology for Integrated Broadband
Solutions

• The New Broadband Lifestyle
• How Big Can It Be?
• Delivering Integrated Broadband Solutions
• Summary

3
Enabling Technology for Integrated Broadband
Solutions

• The New Broadband Lifestyle
• How Big Can It Be?
• Delivering Integrated Broadband Solutions
• Summary

4
The Networked Home Must Meet Lifestyle Needs
Productivity
Entertainment
Remote Worker
Home Automation
Connectivity
5
Technologies Driving Broadband
Broadband Infrastructure
Broadband Gateways
Broadband Endpoints
Application Software
Application Software
Application Software
Communication Software
Communication Software
Communication Software
802.11
Cable
Multi-CoreDSP Platforms
USB
Communications Processors DSP/Analog Application
Specific Components
xDSL
Fat Pipes
Communications Processors DSP/Analog
Ethernet
CommunicationsProcessors
FTTH
HomePlug
High SpeedAggregationTechnology
Other
Other
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Providing Productivity in the Home
VPN
Ethernet
VoIP
802.11i
Telecommuter
JPEG
Flash RAM
IPSec
DSL
Photo Enthusiast
802.11a/b/g
Cable Modem
Roaming Web Surfer
USB
Internet Browser
7
Delivering Entertainment on the Consumers Terms
Flash RAM
UWB
802.11g/e
Music Enthusiast
VoIP
802.11g/e
Audio DSP
Cable Modem
Gaming Enthusiast
1394
DSL
USB
MPEG4
Video Enthusiast
Ethernet
Video DSP
8
Connectivity Solutions for Convenience
VoIP Software
Bluetooth
3G
GRPS
Single Phone for Home and Away
MPEG4
DLP
DSL
Voice DSP
802.11g/e
Cable Modem
Videoconferencing
802.11e/n
USB
Video DSP
9
Enabling Home Control
Management Consoles
Power Management Protocols
Energy Saver
Video DSP
Cable Modem
IPSec
VPN
802.11a/b/g
Home Security
DSL
VoIP
Home Appliance Detection/Repair
802.11i
Network Management Protocols
IP Sensors
Ethernet
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Providing Productivity For the Remote Worker
Voice DSP
IP-Fax
3G
IP Telecommunications
VPN
VoIP Software
Ethernet
DSL
Cable Modem
IP-PBX
Online Collaboration
GPRS
Mobile Email
USB
802.11g/e
DSP
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Broadband Technologies Driving New Applications
Technology Mobile Office Applications Networked A/V Entertainment Online Gaming Multi-Mode Telephony Video-conferencing Home Automation Online Collabn

DSL
Cable Modem
FTTH

802.11a/b/g
VoIP
IP Security

1394
UWB
Internet Audio
IP Video
Bluetooth
Broadband Infrastructure
Broadband Gateways
Broadband Endpoints
12
Enabling Technology for Integrated Broadband
Solutions

• The New Broadband Lifestyle
• How Big Can It Be?
• Delivering Integrated Broadband Solutions
• Summary

13
Drivers for This Growth Are..
Consumer Adoption of Broadband
Rapid Adoption of Home Networking
Networking Technologies for Entertainment
Broadband Applications for Communications and
Entertainment
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Increasing Broadband Market Potential
Subscriber Forecast
WW Broadband Subscribers, Millions
341
296
CAGR 26
252
205

• Strong Global Growth
• Led by DSL, Cable Modem technologies

Other
156
Fiber to the Home
Satellite Broadband
WiMax / BWA
Cable Modem
DSL
Source 2004 InStat, Pyramid Research, Yankee
Group, TI Analysis
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Home Networking Outpacing Even Broadband
WW Home Networks by Technology, Millions
138

• Broadband and Home Networking drive each other
• Shared Internet Access
• Multimedia Content Services
• Remote Home Monitoring
• Multi-Player Gaming

111
CAGR 37
83
59
39
Other (HPNA, Coax)
HomePlug
Ethernet
WLAN
Source 2004 InStat, Pyramid Research, TI Analysis
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Leading to Strong Device Growth
Broadband Endpoints
Broadband Gateways
197
Broadband Modems
Networked Consumer Device Forecast, Mu Shipped
Sources 2004 iSuppli, InStat, TI Analysis
WLAN Phone
Networked DTV
138
MP3 Player w/ HDD
CAGR 31
Media Adapter
DVD Recorder
114
Networked PVR
90
Networked Game Console
67
Networked STB
WLAN AP/Router
DSL Gateway
Cable Modem
DSL Modem
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Enabling Technology for Integrated Broadband
Solutions

• The New Broadband Lifestyle
• How Big Can It Be?
• Delivering Integrated Broadband Solutions
• Summary

18
Design Considerations
Drives Areas of Focus
Multiplying Devices..
Technology Reuse for New Designs
Fast Time-to-Market
Lower Power, Smaller Footprint
Lower Cost
Inventory Control
Intellectual Property
Efficient RD Investment
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Design Considerations
Design Considerations
Requirements for Manufacturers
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The Broadband CPE Foundation
Multiple Products from Common Technology
Optimized Vertical Solutions
Cable
Interoperability Testing
Common Software Platforms
Common Processor Architectures
System-on-Chip Processes/Methodology
Common Peripherals and IP Building Blocks
Leadership CMOS Process/Manufacturing Technology
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Driving Down Cost and Power in Manufacturing

• Manufacturing Advances Deliver
• Higher Performance
• Lower Power
• Lower Costs
• Stable Supply

Process Node (nm)
Core Voltage (V)
TI Confidential Proprietary - Under NDA
22
Enabling Peripherals and IP to Deliver Broadband
Broadband Interfaces
Video
MPEG2 Decoder
Ethernet
Wireless LAN
MPEG4 Decoder
UltraWideband
PCI
HD Decoder
Bluetooth
USB
Multimode Decoder
1394
All of the Building Blocks for a Complete
Broadband Solution
Analog
Other Analog
Power Management
Other Components
Processors
RF
SDRAM
DSPs
MACPHY
Cable Tuner
OMAP Processor
RISC Processor
Chip-to-Chip Interconnect
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Delivering SoC Integration
PowerMgmt
AnalogCodec
Line Receiver
Comms Processor
LineDriver
DigitalPHY
Smaller System Footprint
Lower Overall Bill of Materials
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Leveraging a Common Processor Architecture
DSL

• One Processor for Many Applications
• 32-bit CPU design
• Optimized memory architecture
• Broad array of peripherals

Customer Benefits

• Differentiating Performance

• Leveraged Board Design

VoIP

• Reduced Software Development Costs, Maximum Reuse

• Ready for Future Multimedia Applications

WLAN
Cable Modem

• Extensive Choice of Peripherals

• Lowest Power Consumption

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Offering a Broadband Software Architecture
Software Layer

• Value added application functionality developed
  by customer
• Layered Architecture and APIs

• Network Support Packages (NSPs)
• Bridging, Routing, Firewall
• Network Management

• Reduced time to market, development costs, risk

Networking Software

• Platform Support Packages (PSPs)
• Device Drivers
• .Leading RTOS
• Performance Optimized

• Improved quality

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Playing in Leading-Edge Broadband Standards
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Complete with Interoperability and
Pre-Certification Testing
Rigorous Testing of Carrier-Specific Requirements
Interop Requirement Example DSL Operator
Total DSLAMs 34
Addl Firmware Versions 12
Total CPEs 10
POTENTIAL COMBINATIONS 440
Faster Time to Certification

x
Reduced Certification/ Interoperability Costs

World Class Interoperability
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Multiple Products Based on Common Components
..All Built From a Common Platform
Multiplying End Equipments..
Broadband Interface
Memory
Data-only BB Router
USB
USB
Voice DSP
DSL, Cable, IP Phone or Gateway Processors
Chip-to-Chip Interconnect
ENET
ENET
Wireless Voice Cable or DSL Gateway
ENET
ENET
Tuner
Tuner
PCI
PCI
Wireless 2-port Voice Cable or DSL Gateway with
IP Security
Chip-to-Chip Interconnect
802.11 Wireless LAN
Audio/ Video DSP
802.11 Wireless LAN
Chip-to-Chip Interconnect
8-port Voice Gateway
2-port WLAN IP Phone
Wireless Streaming Media Player
29
Enabling Technology for Integrated Broadband
Solutions

• The New Broadband Lifestyle
• How Big Can It Be?
• Delivering Integrated Broadband Solutions
• Summary

30
The future
of broadband
Wireless LAN
has arrived..
DSL
Cable
VoIP
Broadband is evolving, and it will significantly
impact
the wireline, wireless, and consumer
electronics industries. TI offers Leadership
solutions
designed to make your products a part of this
broadband lifestyle.
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Backup
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Drivers for This Growth Are..
Change Wording to Set up following section
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Increasing Broadband Market Potential
Subscriber Forecast
North America
Asia Japan
129M
Worldwide
280M
65M
62M
38M
139M

• Cable remains US majority

• Rise of DSL in China

Europe
ROW
72M
34M
15M
5M

• Strong Growth in Every Region

• Strong Growth in Germany, Italy, UK

• ROW Carriers Catch On

Source 2004 In-Stat, Pyramid Research, TI
Analysis
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Providing Productivity in the Home
IP Phone
Telecommuter
DSL
VoIP
Ethernet
ADSL2/2
Flash RAM
JPEG
802.11a/b/g
Cable
Photo Enthusiast
802.11i
Cable Modem
USB
Media Player
VPN
Roaming Web Surfer
Internet Browser
35
Delivering Entertainment on the Consumers Terms
UWB
Music Enthusiast
DSL
VoIP
Flash RAM
Audio DSP
VDSL2
USB
802.11a/b/g
Cable
Gaming Enthusiast
802.11e
FTTH
VoIP
Ethernet
Cable Modem
Media Player
Video
Video Enthusiast
Video DSP
1394
MPEG4
36
Connectivity Solutions for Convenience
VoIP Software
Voice DSP
Bluetooth
Single Phone for Home and Away
DSL
GPRS
VoIP
Video
802.11a/b/g
ADSL2/2
802.11e
Cable
802.11n
Cable Modem
High-Speed Coax HN
VPN
USB
MPEG4
DLP
Videoconferencing
Video DSP
37
Enabling Home Control
Management Consoles
Power Management Protocols
Energy Saver
Low-Rate Powerline HN
DSL
VPN
VoIP
802.11a/b/g
ADSL
Cable
Home Security
802.11i
Video DSP
VPN
Cable Modem
Low-Rate Powerline HN
Network Management Protocols
Home Appliance Detection/Repair
IP Sensors
Ethernet
38
Providing Productivity for the Remote Worker
IP-Fax
Voice DSP
VoIP Software
IP Telecommunications
VPN
DSL
VoIP
Ethernet
ADSL2/2
802.11a/b/g
Cable
Online Collaboration
IP-PBX
802.11i
FTTH
GPRS
Cable Modem
VPN
DSP
USB
Mobile Email