Market-Oriented Strategic Planning

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Market-Oriented Strategic Planning
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Market-Oriented Strategic Planning
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Levi Strauss Value-Delivery Network
Sears (Retail)
Competition is between networks, not
companies. The winner is the company with the
better network.
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SBU-2 ??
SBU-3 ??
SBU-1 ??
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RD??
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• ??????(Strategic Business Units
  ,SBUs)??????????????????????????
• ??SBU???????????????????????,????????,???????

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Good Mission Statements
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Good Examples
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The Boston Consulting Groups Growth-Share Matrix
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BCG????
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20 10 0
Build
Build/ Harvest/Divest
Stars ? Question marks
? Cash cow Dogs
1
4
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3
5
2
6
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Divest/ Harvest
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Hold/ Harvest
10x 1.0x
0.1x ??????????
Ch03 ?????????????
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The Profit Triangle
Profit
Value creation
Internal operations
Competitive advantage
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?????(Intensive Growth)
???? Market-penetration ????Product-development
???? Market-development ??? Diversification
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?????(Integrative Growth)
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?????(Diversification Growth)
?????Concentric diversification
?????Horizontal diversification ?????Conglomerate diversification
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• ?? Price
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• ?? Promotion

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