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Chapter XV Wholesaling Management

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Chapter XV Wholesaling Management By Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty Payap University Chiang-Mai Thailand – PowerPoint PPT presentation

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Title: Chapter XV Wholesaling Management


1
Chapter XVWholesalingManagement
  • By
  • Aj-Kulachatr Chatrakul Na Ayudhaya
  • Marketing Department
  • Business Administration Faculty
  • Payap University Chiang-Mai Thailand

2
Functional Area of Wholesaling
  • Local Wholesaler
  • ????????????????????? ???????????????????????
    ??????????? ????????????????????????????
    ????????????????????????????????? ???? ???????
    ????????????? ???????????????????????????????
  • National Wholesaler
  • ????????????????????? ???????????????????
    ??????????????? ????????????????
    ???????????????????????????? ???????????????
    Local Wholesaler ????????????????????????????

3
??????????????????????????????
  • ????????????????????????????????
  • ????????????????????????????????????? ??????
  • ?????????????????????????????????????????????????
  • ??????????????????????????????????????????????????
    ?????
  • ????????????????????????????????????????????????
  • ??????????????????????????????????????????????????
    ????

4
Services of Wholesaling Business
  • Anticipating Customers needs, Buying , Assorting
    and Communicating
  • Selling and Promotion
  • Financing
  • Storage
  • Breaking Bulk and Cross Docking
  • Transportation
  • Risk Taking

5
Wholesaling Activities
  • Trade Fairs
  • ?????????????????????????????????????????
    ??????????????????????? ???????????????????? ?
    ??????????????? ??????????????????
    ??????????????????????????????????????????????????
    ?????????????? ???????????????????????????????????
    ??????????????????????????????????????????????????
    ? ???? ????????? EXPO , World Fairs , OTOP , SMEs
    Fairs ???????

6
  • Merchandise Mart
  • ??????????????? ???? ?????????????????????????????
    ???????? ?????????????? ?????????????????????????
    ?????????? ???????????????????????????????????????
    ?????????????? ????
  • - Merchandise Mart ?????????????? ????????????
  • ?????????????????? ?????????????????????
    ?????????????
  • ???????????????????????? (Northern Village)
    ??????????????? ????????? ?????????
  • ??????????????? SMEs
  • ??????????????? OTOP
  • Trade Exhibition
  • ????????????????????????????? ????????????????
    Trade Fairs ??????????????????????????????????????
    ?? ???????????????????? ???????? ?????????
    ?????????????????? ????????????????
    ????????????????????????????? ????
    ??????????????????????? ? ????????? ?????????
    ????????????????? ????????????????????????????
    ??????????????????? ???? ?????????????????????????
    ?????????? ?????????????????? ???????????
    ???????????????????????? ???????

7
Merchandise Mart
Merchandise Mart in Chicago
Merchandise Mart in Missouri
8
Public Warehouse
  • ????????????????? ????????????????????????????????
    ??????????????? ?????? ?????? ???????????????
    ????? ??? ???????????????????????????
    ????????????????? ?????????????????????????
    ????????????????????????? ???????????????????????
    ??????????????????? ??????????????????????????????
    ????????????? ???? ????????????? David
    Distribution ???????

9
Freight Forward and Transportation
  • ????????????????????????????????
  • ???????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ???? ?????????????????????????? ??????
  • ???????????????? ???? ??????????? ,
    ???????????????? , KPN Logistic Leo-Delivery ,
    Cementthai Logistic ???????
  • ???????????? ???? ??????? ?.?.?.
    (?????????????????????????)
  • ????????????????? ???????????????????? ,
    ????????? (Air Cargo) ??????????????
    ??????????????????????????
  • ???????????? ???? ?????? ??????????? ????? ,
    OTOP-Express
  • ?????????????? ???????? ???? Geo-Logistic
  • ?????????????? ???? FedEx , DHL , UPS , TNT

10
Logistics Firm
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