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SEM I 1.02

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SEM I 1.02 Understand SEM s role/function in business to facilitate economic exchanges with customers. ATHLETES Sanctioning bodies are the groups or organizations ... – PowerPoint PPT presentation

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Title: SEM I 1.02


1
SEM I 1.02
  • Understand SEMs role/function in business to
    facilitate economic exchanges with customers.

2
ATHLETES
  • Sanctioning bodies are the groups or
    organizations that regulate sports the sports
    participants. They establish the rules that the
    athletes must follow.
  • For example, the National Collegiate Athletic
    Association (NCAA) regulates college athletes,
    and the Professional Golfers' Association (PGA)
    governs professional golfers.

3
PROFESSIONAL ATHLETES
  • Professional athletes are paid. In many cases,
    playing the game is their occupation. Whether
    they are minor or major league players, they are
    compensated for their work.
  • Many professional athletes dedicate their lives
    to their chosen sport and play for as long as
    they are physically able.
  • Examples of professionals for whom the game is
    their occupation are Sammy Sosa, Shaquille
    O'Neal, and Eddie George. Games played by
    professionals are often expensive to attend
    rather than free.

4
AMATEUR ATHLETES
  • Amateurs usually play for enjoyment, and many of
    their events are not attended by the public.

5
SPECTATORS/FANS
  • These participants are the observers of the
    sporting event. They are as important a part of
    the event as the athletes themselves.
  • The fans who attend games help create the
    excitement/enthusiasm that make the games what
    they are. These fans also contribute to the
    overall experience of those who watch or listen
    to the games by way of television or radio.

6
PROMOTING SPORTS
  • Sports marketing is all the activities involved
    in pricing, promoting, and distributing the sport
    event. Making people aware of the sport event is
    one aspect of marketing.
  • Distributing information about a NASCAR race is a
    form of promotion that encourages potential
    customers to buy tickets to the event or to view
    the race on television.

7
MARKETING SPORTS
  • Delivering exercise bikes to retailers is part of
    marketing sport products.
  • Selling food products to a concession stand is
    the marketing of products to sports.
  • Holding a race for a charitable organization is
    marketing other services through the use of
    sport.

8
EVENT MARKETING
  • Event marketing is unique because it involves
    promoting/selling an intangible product, such as
    a concert or car race, that is immediately
    consumed by the customers and cannot be resold.
  • Event marketers promote games/events that take
    place at a specific time, and once they are over,
    the products no longer exist.
  • If sales are poor for an event, a marketer does
    not have an opportunity to resell.

9
MASS TARGET DIRECT MARKETING
  • Mass marketing is designing products and
    directing marketing activities in order to appeal
    to the whole market.
  • Target marketing is the identification and
    selection of markets for a business or for a
    product.
  • Direct marketing involves contacting consumers
    directly.

10
UNIQUE EXPERIENCE
  • Event marketing involves promoting/selling a
    unique experience that takes place at a certain
    time and then no longer exists. Events are
    intangible products, such as concerts and
    meetings, which are consumed immediately and
    cannot be resold.
  • Marketing such products is often complicated
    because the benefits of buying unique experiences
    may be difficult to explain to potential
    customers. Events are intangible products. They
    are perishable because they are produced and
    consumed at the same time.
  • Event marketers usually focus on the emotional
    appeal, rather than the physical appeal, of the
    products because the products are intangible.

11
EVENT MARKETING
  • An event is a gathering/activity. Event marketing
    is the process of planning executing the
    conception/promotion of gatherings or activities
    that satisfy individual or organizational
    objectives.
  • Examples of events are corporate awards dinners,
    fund-raising events for charities, dramatic
    plays, and musical concerts.
  • A characteristic of an event is that it is
    produced and consumed at the same timeit is an
    experience. The experience may or may not include
    planned intervals (e.g., intermission), and
    different groups of people are often involved in
    the experience.
  • For example, the Academy Awards ceremony is an
    event involving several groups including the
    actors, movie producers, and screenplay writers
    who attend the ceremony, as well as the fans who
    watch it on TV. Some fans and participants become
    quite emotional during certain events.

12
REVIEW
13
25. NCAA PGA are examples of
  • A. labor unions.
  • B. Trade associations
  • C. sanctioning bodies.
  • D. professional societies.

14
25. NCAA PGA are examples of
  • A. labor unions.
  • B. Trade associations
  • C. sanctioning bodies.
  • D. professional societies.

15
26. One of the main differences between pro and
amateur athletes is that for the pros, the game
is often
  • A. their occupation
  • B. Closed to the public
  • C. free of charge.
  • D. played for enjoyment.

16
26. One of the main differences between pro and
amateur athletes is that for the pros, the game
is often
  • A. their occupation
  • B. Closed to the public
  • C. free of charge.
  • D. played for enjoyment.

17
27. Which of the following help create
excitement/enthusiasm that make the games what
they are?
  • A. Team owners
  • B. Coaches
  • C. Trainers
  • D. Spectators

18
27. Which of the following help create
excitement/enthusiasm that make the games what
they are?
  • A. Team owners
  • B. Coaches
  • C. Trainers
  • D. Spectators

19
28. Which of the following is an example of
marketing the sport event
  • A. Holding a race for a charitable organization
  • B. Selling food products to a concession stand
  • C. Delivering exercise bikes to retailers
  • D. Distributing information about a NASCAR race

20
28. Which of the following is an example of
marketing the sport event
  • A. Holding a race for a charitable organization
  • B. Selling food products to a concession stand
  • C. Delivering exercise bikes to retailers
  • D. Distributing information about a NASCAR race

21
29. Promoting/selling an intangible product that
is immediately consumed cannot be resold is a
unique characteristic of ________ mktg.?
  • A. target
  • B. mass
  • C. Event
  • D. Direct

22
29. Promoting/selling an intangible product that
is immediately consumed cannot be resold is a
unique characteristic of ________ mktg.?
  • A. target
  • B. mass
  • C. Event
  • D. Direct

23
30. One characteristic of event marketing
involves promoting and selling a(n)
  • A. tangible product.
  • B. unique experience
  • C. nonperishable item.
  • D. physical appeal.

24
30. One characteristic of event marketing
involves promoting and selling a(n)
  • A. tangible product.
  • B. unique experience
  • C. nonperishable item.
  • D. physical appeal

25
31. A characteristic of an event is that it is
produced consumed
  • A. during planned intervals.
  • B. at the same time
  • C. by the same group of people.
  • D. in unemotional ways.

26
31. A characteristic of an event is that it is
produced consumed
  • A. during planned intervals.
  • B. at the same time
  • C. by the same group of people.
  • D. in unemotional ways.
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