Massively Multiplayer Journalism - PowerPoint PPT Presentation

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Massively Multiplayer Journalism

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Photo: TwOsE Massively Multiplayer Journalism Five lessons from ARGs – PowerPoint PPT presentation

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Title: Massively Multiplayer Journalism


1
Massively Multiplayer Journalism
Photo TwOsE
  • Five lessons from ARGs

2
Photo SkyWhisperer
  • Declining revenues
  • Splintering audience
  • Transformed media ecosystem
  • Everyone a broadcaster

3
(No Transcript)
4
(No Transcript)
5
Photo David Winnie
6
Photo Megadem
7
What do we do with this?
Photo unsure shot
8
Photo Hirsute Ursus
9
The Fire Hose Problem.
10
(No Transcript)
11
MASSIVELY INTERACTIVE
12
Why ARGs Don't Work
ARGs that HAVE worked are social media. NOT
GAMES.
13
Photo thinkorthwim.com
Collective Intelligence
14
  • Networking
  • Challenge structure
  • Platform agnosticism
  • Collaborative storytelling
  • Interactivity

15
Networking
Photo Ayres no Graces
16
Challenge Structure
Photo sidehike
17
?
Platform Agnosticism
18
Collaborative Storytelling
Photo Thomas Roche
19
Interactivity
20
(No Transcript)
21
philip.trippenbach at bbc.co.uk trippenbach.com
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