Business in the 1920s

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Business in the 1920s
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American Industries Flourish

• Coolidge Pro-business
• Keep taxes down, profits up
• Wages begin to rise
• New technology
• Productivity

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The Impact of the Automobile

• Automobile impacts various areas
• Road construction
• Route 66
• Architecture
• Gas stations
• Repair shops
• Motels
• Shopping Centers
• Traffic Lights

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The Impact of the Automobile

• Family life
• Travel/vacation
• Increased independence
• Women and young people
• Urban sprawl movement out of the cities
• Status symbol

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The Impact of the Automobile

• By 1920, 1 in 5 own an automobile

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The Airplane Industry

• U.S. Post Office ? Commerical use

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Americas Standard of Living Soars

• 1920s prosperous times
• Income rose 35
• What do people do with extra money?
• SPEND IT!

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Americas Standard of Living Soars

• Electrical convenience
• Electricity spreads
• Irons
• Refrigerators
• Cooking range
• Toasters
• Washing machine (150)
• Vacuum (50)
• Sewing machine (60)

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Americas Standard of Living Soars

• How will these new inventions change the lives of
  Americans?
• How will Americans know about the new inventions?

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Modern Advertising Emerges

• Inform ? Manipulate
• Psychology

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1920s Advertising
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1920s Advertising
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1920s Advertising
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1920s Advertising
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A Superficial Prosperity

• Productivity increases, business expands
• Chain stores
• Income gap also grows
• Not all industries prosper
• RR
• Iron
• Farms

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A Superficial Prosperity

• Buying on credit
• Installment plan
• Economists warn public
• Little concern