????

1
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• ????????????
• ???
• Tel [phone]
• http//www.mgt.ncu.edu.tw/ckfarn
• 2007 (update)

2
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• ????
• 2000?????????

3
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• ??
• ?????????
• IT Information Technology
• Internet

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4
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5
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G2G
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G2E
6
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7
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8
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9
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10
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???,??????, ??????????? ??????
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2K AD
0 AD
2K BC
11
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• ??????gt????
• ??????gt????
• ??????gt????
• ?????
• ????

12
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• ????
• ??????
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• ?????
• ?????????????
• ????????????????
• ??????
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13
???????????
????
????
1995
??
???
??
???? EC
??
?? ?? DP/EDP
??? ??? MIS
??? ??? DSS/EIS
?? ?? OLTP
??? ??? ERP
??? ?? EB
50s
60s
80s
90s
00s
70s
??? ???? ????
????
????
????
????
14
??????????

• ??????????
• ????????? 3-4
• ???????
• ??
• ???????24????
• ???
• ????????
• ???????7/11??
• ???????
• ???????????

15
???????

• ?????????????
• ????????????????
• ????????????
• ???????????
• ???????????????

16
??????

• ??????
• ???????
• ??????
• ??????????????
• ????/????

17
????????

• ?? B
• ??? C
• ?? G
• ?? E
• ??????
• B2B
• B2C
• G2B
• B2E
• B2B2C
• .

18
????(EC)??
B to C
????????????,?????????????????????
C to C
?????????????????,??????????,?????????,???????????
(??????)?
C to B
???????????,????????,??????(??????)?
B to B
???????????????,?????????????,??????????????,?????
??,Internet??????,???????????????????,?????,?????
19
??????

• Business-to-business (B2B)
• Businesses make online transactions purchases
  with other business
• Business-to-consumer (B2C)
• Online transactions between businesses and
  consumers
• Business-to-employee (B2E)
• Information and services made available to
  employees online

20
eC???
Virtual product
Digital Product
Virtual process
Digital process
Physical Product
Physical process
Virtual delivery agent
Physical agent
Digital agent
21
??????????
1600 1400 1200 1000 800 600 400 200 0
B2B EC
??(????)
CAGR99
B2C EC
CAGR68
1998
1999
2000
2001
2002
2003
????Forrester
22
?????????????????
???????
????
????????????????????????/???ACI-FIND,2003?9?

• ??????????????,2003?9??928???
• ???????2002???,????????213??,???2003?9???,???????
  ??270???

23
??B2C????????200?
??B2C????????
????????
???????MIC,2003?6?

• ??????????SARS?????, 2003??????????????,??????????
  ?????????,?2003???2002???15.44

24
?????????????1
??????????
????????
??????????????MIC,2003?12?

• ??????????????,????????????
• ???????????1.5???,????????,???????????????

25
??????

• 1995????????????????????eC (e-commerce)
• ????????????
• 2000?????,??eC??????,????,?????
• eC ????????, ?????eB ????????(e-business)

26
2000?,?????

• ??210?????????2000????,??????15???????????
• ???, 2001/1/3
• ??eBay, Amazon, Priceline, Buy.com????????600-1000
  ??????????????,???????
• ZDNN.com Feb 20, 2001

27
????(????4???)
eToy Priceline Buy.com

?????? 3/7/2001????????? ?????? ??????
28
????(????4???)
Cisco 3Com

???? 19.16 -- 9/2004 ???? 4.30 -- 9/2004
29
????(????????4???)
Yahoo Amazon eBay

???? 33.46 -- 9/2004 ??????? 42.96-- 9/2004 ???? 93.10-- 9/2004
30
????(????1-4???)
Sina?? Sohu?? Giga?????

?????????? ???????? ????
31
2000???????eC??

• ????????117?
• AOL??(2.6???)???????46???,??????84
• Amazon 10?,??50

32
2000???????eC??(?)

• 12/11-12/17??,??????
• Amazon 6.4 mil ? ?????33
• ToysRus 1.8 mil ?
• eToys 1.7 mil ?
• Wal-mart 1.5 mil ?
• BarnesNoble 1.2 mil ?

33
?????????????

• ?????,????????????????
• BarnsNobel vs Amazon
• Wal-Mart and K-Mart vs Amazon
• Toys-R-us vs eToy
• ????????????
• eC, ??????(?????????)

34
??????(??4???)
Amazon Barnes Nobel

??????? ?????? 1999?????
23 9/2003
35
??????(??4???)
eToy Toys-R-us

?????? 3/7/2001?? ??????? 2000?????
13 9/2003
36
??????(??4???)
Amazon Wal-Mart KMart

??????? ??????? 2000????? ??????? 2000?????
57 9/2003
37
???Amazon????

• ??????
• ??????
• ???????,???????,????
• ??????,?????????
• ??????,???????
• ??????
• ??????

38
?????

• ??????
• IPv6
• ??????IP??,???????
• ??????????
• Web 2.0
• ???? Web Service

39
Web 2.0

• Wikipedia
• refers to a perceived second-generation of
  Web-based servicessuch as social networking
  sites, wikis, communication tools, and
  folksonomiesthat emphasize online collaboration
  and sharing among users. . (Tim O'Reilly, 2004)

40
Web 2.0

• Truly global connected
• ??10?????
• Always on
• Customer engaged
• Pervasive Internet accessing
• ??20?????,28??????
• Low startup cost

41
????????

• ???????

????????????
42
Web 2.0 ?????
??? ??? ???? ???? (????)
Skype eBay 2005/10 2,600
YouTube Google 2006/10 1,650
MySpace News Corp 2005/07 580
Flickr Yahoo 2005/03 30
Del.icio.us Uahoo 2005/12 30
Weblogs AOL 2005/10 25
Blogger Google 2003/02 20
43
??

• IT/ICT ????
• Information Technology
• Information and Communications Technology
• e-Commerce
• ????
• ???? IT ???????
• ??????
• e-Business
• ??????????--??????
• c-Commerce
• ????
• m-Commerce, l-commerce
• ????