The Health Benefits of Eating Pecans Recent

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The Health Benefits of Eating PecansRecent
Pending Activities Update

• Russ Lemieux, NPSA Executive Director
• March 2003

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National Pecan Shellers Association

• Founded 1943
• 22 Sheller Members
• 31 Affiliate Members
• Variety of member programsincluding health
  benefits research and promotion of pecans

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NPSA Marketing, Promotion Research Program

• Foundation Develop scientific database on the
  health benefits of pecans
• Promote health messages and nutritional
  attributes of pecans based on sound science
• Coordinated by committee of shellers and growers

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Campaign Goal

• Increase demand for pecans by educating a variety
  of audiences about the nutritional value, health
  benefits, inherent goodness and great taste of
  pecans.

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Pecan PromotionCampaign Components

• Consumer Promotion
• Foodservice/Commercial Education
• Research Promotion

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2002-3 NPSACampaign

• Further promote Loma Linda findings
• National Pecan Month
• Commercial Outreach
• Promote other research

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• Maximize ROI
• EXTEND THE STORY!

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Fall 2002 VNR

• Two Million Viewers
• Los Angeles
• Philadelphia
• Milwaukee
• San Antonio
• Indianapolis
• etc.

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Mat Release

• 70 Million Readers
• 800 Newspapers

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UGA Study on Vitamin E
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www.ilovepecans.org

• Updated
• Regularly
• Press Releases
• VNR
• Nutrition News
• Technical Information

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www.ilovepecans.org

• 2,600,000 hits
• 201,000 visitors

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NationalPecan Month

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National Consumer Survey

• News Hook for NPM
• Results

PECANS!
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Commercial Audience AdsJuly Fall
200385,000 Readers
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Pending Pecan Studies

• University of Georgia
• Loma Linda
• Texas AM

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• University of Georgia
• Plant Sterols in Pecans
• Concentrated source
• cholesterol-lowering
• substance

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• Loma Linda University
• Vitamin E (gamma tocopherol) from Pecans
• Other Antioxidants
• Fat absorption

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• Texas A M University
• Pecan Research Studies
• Pecans lower cholesterol
• improve nutrient intake
• Pecans improve health of blood vessels

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Industry Communications

• Pecan South
• Pecan Grower
• Liaison with state/regional
• pecan organizations

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Other NPSA Activities

• Article on labeling of unsaturated fat content in
  pecans
• Support of health claims petition
• Statement on genetically modified pecans
• Support of INC
• Monitor pertinent research

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Pecans as a Health FoodHave We Turned A Corner?

• Yes, But

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People Have Short Memories!

• And Share of Stomach is a
• Precious Commodity
• The Next Non-Pecan Health Study
• is Just Months Away

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Pecan Industry Must Protect and Grow Its Market

• Reinforce Health Benefits of Pecans
• Confirm More Health Benefits of Pecans
• Required Ongoing Pecan Industry Effort

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820,000 Contributed in 5 Years!
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NPSA Program
A True Industry Effort

• Individual Growers
• Grower Associations
• Shellers
• Brokers, Dealers, Suppliers

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• for your continued support of of the pecan
  industrys only national program!

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PECANS. So Good. So Good For You.
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