BYU Alumni Association

1
BYU Alumni Association

• CMR Consulting
• Melanie Andrews Cassie Echols Ryan Holdaway

2
Alumni Association Background
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
The mission of the Alumni Association is to
build uncommon loyalty, support and service among
alumni and friends of Brigham Young University.

• Structure
• Local Chapters
• Board of Directors
• Executive Committee
• Domestic Regional Directors
• International Regional Directors
• Generation Directors
• College Directors
• Other Directors

3
Project Objectives

• Determine board member satisfaction with their
  service
• Determine if their service has affected their
  uncommon loyalty to BYU
• Determine whether or not their service with the
  board has motivated them to be engaged in
  additional opportunities to serve BYU.
• Determine what the Alumni Board can do to improve
  future members experience.

Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
4
Methodology

• Target Audience
• four year terms
• All board members since 1995
• Focus Group
• Telephone conference calls
• Surveyz.com
• Attempted to contact every member
• Telephoned people w/o email addresses.

Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
5
Research
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
6
Initial Orientation and Training Satisfaction
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
7
Staff Support and Cooperation
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
8
Use of Talents, Skills and Knowledge
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
9
Position/Responsibility Satisfaction
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
10
Committee Assignment Satisfaction
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
11
Overall Satisfaction
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
12
Time Commitment
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
13
Passion for BYU
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
14
Financial Contributions
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
15
Service to BYU after Term
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
16
Social vs. Service
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
17
Errors and Limitations
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??

• Non-response Error
• 9 uncompleted surveys
• Misinterpretation of questions
• Limited Scope
• Not a census
• Limited Time

18
Recommendations

• Emphasize Initial Orientation and Training
• Increase communication among directors
• Educate new members about time commitment

• Help board members se the results of their
  service
• Direct involvement with President Samuelson and
  the PLC.

Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
19
Conclusion
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??
20
Questions?
Intro Background Objectives Methodology Research S
atisfaction Analysis Social vs. Service Errors
and Limitations Recommendations Conclusion More
Food??