Introducing Custom Board Solutions

1
IntroducingCustom Board Solutions

• For Applications That Cant Use a COTS Board

2
Situation Analysis

• Off-the-shelf SBCs give the fastest
  time-to-market
• But sometimes COTS boards are not a good fit
• Too expensive
• Key features missing
• I/O expansion not practical for application
• Need to differentiate
• Custom circuitry
• Fit within existing space/enclosure
• Single board desirable compared to tall stack
• Make versus buy
• Some companies have design capabilities
• Others prefer to pay NRE for outsourced design
  and production
• --gt Ampro Opportunity

3
Program Overview

• Introducing Ampros Custom Board SolutionsSM
  Program
• Any Ampro-supported RISC or x86 CPU, plus XScale
• Broad I/O and OS support tailored specifically
  to OEMs system
• Worldwide manufacturing centers
• Requirements
• Ampro must get the production business (not
  services-only)
• Must be a great deal for Ampro! (At least 1M per
  year)
• No Ampro standard or semi-custom product fits the
  application
• Customer/Program must be qualified
• Volumes and funding substantiated
• Ampro executive approval at internal BizOp
  meeting
• Customer agrees to specification up front
• NRE depends on design milestone-based payments
• Design does not begin until OEM agreement signed

4
Custom versus COTS

• COTS
• Any Ampro-supported CPU
• Any Ampro-supported OS
• Fast TTM
• Any quantity
• No NRE
• Standard SBC I/O
• Standard Form Factors
• SBC or Module
• PC/104 or -Plus expansion
• Stack of boards
• Multi-sourced

• CUSTOM
• Any Ampro CPU or XScale
• Any Ampro-supported OS
• Longer Design Cycle
• 1M annual revenue
• NRE depends on design
• I/O tailored to application
• Custom or standard size
• SBC, Module, or Baseboard
• Any or no expansion style
• A single board
• Single-sourced (Ampro)

5
Custom versus Semi-Custom

• Semi-Custom
• Any Ampro-supported CPU
• Any Ampro-supported OS
• Fast TTM
• 1000 units, 100 min. lot size
• Lower NRE
• Connector substitutions
• Standard Form Factors
• SBC or Module
• PC/104 or -Plus expansion
• Stack of boards
• Single-sourced (Ampro)

• CUSTOM
• Any Ampro CPU or XScale
• Any Ampro-supported OS
• Longer Design Cycle
• 1M annual revenue
• NRE depends on design
• I/O tailored to application
• Custom or standard size
• SBC, Module, or Baseboard
• Any or no expansion style
• A single board
• Single-sourced (Ampro)

6
Custom Board Features

• Leverages existing, proven designs (LB 700, RB
  550, ENC M3)
• OEM reduces time, risk and NRE compared to make
  alternative!
• Choice of XScale, PowerPC, MIPS, STPC,
  Celeron, Via Eden, Pentium III, or Pentium M
  CPU
• Soldered or socketed SDRAM
• Wide selection of network interfaces, video, I/O,
  and program/data storage, in any feasible
  quantities
• Serial, digital, analog I/O, 802.11b Wi-Fi,
  and/or FPGA
• PC-style connectors or cables (pin headers)
• Expansion interfaces optional
• Standard or Custom form factor
• ETT and conformal coating options!

• Have it Your Way!

7
Software Options

• Ampro BIOS Extensions (standard or customized)
• Serial Console
• Watchdog Timer
• Assignable Interrupts
• Splash Screen
• Configurable Memory Hole
• Battery-free boot
• USB or Network boot
• User Flash Area
• OS support
• Linux 2.4.18 (TimeSys 4.0 GPL) - embedded (Red
  Hat is large)
• VxWorks 5.5
• QNX 6.2.1
• Windows CE .NET 4.2
• Windows 98/ME/2000/XP/XP Embedded

8
Ampro Advantages

• Choice of Rugged or Non-Rugged
• Thick or thin board
• 0 to 60C, 0 to 70C, or -40 to 85C
• Optional conformal coating
• Optional HALT testing, shock/vibration-capable
  design
• 3-year Warranty, even with CC and ETT units!
• Software delivery and support
• BIOS Extensions
• BSPs actually developed, tested and supported by
  Ampro
• Broadest base of proven designs
• Lifecycle policy
• Worldwide manufacturing centers
• Technical support in the same time zone
• 20-year history of making Fortune 500 companies
  successful

9
Getting Started

• Contact your Ampro sales representative with
  specific opportunities
• Information and Datasheet
• http//www.ampro.com/html/CustomBoardSoln.html
• Products pull-down menu, Custom Board
  Solutions