Joe Louis Barrow, Jr.

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Joe Louis Barrow, Jr.

• Executive Director, The First Tee

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Presentation Topics

• Annual Report on the progress of The First Tee
• Report on The First Tee National School Program
• Future direction to The First Tee National School
  Program

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Mission

• To impact the lives of young people by providing
  learning facilities and educational programs that
  promote character development and life-enhancing
  values through the game of golf.

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Phase II (January 2001 December 2005)GOALS

• Introduce the game of golf and its values to
  500,000 young people
• Expand the number of dedicated facilities to 250
  (open or in development)
• Establish 500 Affiliate relationships with golf
  facilities for further access to the game and to
  The First Tee Life Skills Experience

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The Report
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Participants As of 10/31/04
Thousands
2002
2003
2004
2005
2001
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Facilities Opened As of 10/31/04
2003
2005
2002
2004
2001
2000
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Affiliate Relationships As of 10/31/04
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Snapshots of Information
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Participant Profile
All of 2001 2002 2003 Golf Mal
e 66 64 65 75 Female 34 36 35 25
National Golf Foundation
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Ethnicity Statistics
All of 2001 2002
2003 Golf Caucasian 52 54
50 84

• African American 22 30 29
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• Hispanic American 13 8 12
  5
• Asian American 9 5 5
  4
• Other 4 3 4 1

National Golf Foundation
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Age Statistics
2001 2002 2003 Ages 5 8 17 20
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• Ages 9 13 61 60 52
• Ages 14 18 22 20 24

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Life Skills Educational Experience
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Life Skills Research Results

• The First Tee is having a positive impact on the
  lives of participants
• Students who are active in The First Tee learn
  Life Skills and score better on perceived
  competency scales than their counterparts
• The First Tee created a research instrument that
  is unique in its ability to gauge young peoples
  Life Skills and might become a valuable too for
  other youth-service agencies

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Life Skills Research Results
Parents

• 76 observed an increase in their childs
  confidence
• 74 observed positive changes in their childs
  communication skills
• 74 observed positive changes in their childs
  acceptance of responsibility
• 66 observed a positive change in their childs
  social abilities
• 52 reported that their child made better grades
  in school

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The First Tee Scholars Program

• 27 Colleges and Universities currently
  participating
• Leadership (institutional) Scholarships worth
  over 1.2 million
• 13 Scholars to date

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The First Tee is Creating Good Golfers, too!

• Junior golfers whose qualifying golf score
  secured them a place in the field at The First
  Tee Open at Pebble Beach helped their pros by an
  average of 8.7 shots
• The First Tee participants who were selected to
  participate in The First Tee Open helped their
  pros by an average of 6.25 shots

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Economic ImpactofThe First Tee Participants
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New Golfer Spending Phase II
Number of Participants Average Annual Spending Projected Economic Impact



Enrolled in The First Tee 159,000
1,041 165,519,000 Through 2005
50 79,500
1,041 82,759,500
Non-structured 79,500 608
48,336,000 introduction
National Golf Foundation/GOLF 20/20
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The First Tee Enterprise - 2005

• 175 million estimated capital investment in
  facilities
• 125 million estimated value of donated land
• 50 million estimated annual operating budgets
• 710 staff, 1,400 volunteers

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The First Tee
Honorary Chairman Former President George Bush
Oversight Partners
R
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Industry Engagement
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Industry Engagement

• 25 Official Suppliers
• 32 Promotional Partners
• 17 Allied Organizations
• 10 Public Sector Partners
• Thousands of Individual Contributors

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Industry Involvement

• 10 Chapters of The First Tee piloted Link Up 2
  Golf
• 150 PGA and 40 LPGA teaching professionals are
  employed by The First Tee Chapters
• 30 PGA TOUR and 9 LPGA touring professionals are
  engaged with The First Tee

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Benna Cawthorn

• Director The First Tee National School Program

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Focus Statement

• To establish a lifelong interest in golf by
  engaging young people in a structured golf
  curriculum within the physical education setting
  that promotes personal character development and
  opportunity to pursue activity and recreation for
  life.

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Platform

• Make GOLF a part of the school-wide physical
  education curriculum
• Train Physical Education Specialists to deliver
  program
• Create SAFE-FUN-EASY lessons that students enjoy
• Provide next steps into Traditional Golf

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NSP Elements

• Two Main Program Elements
• Part 1 School-based Element
• Curriculum
• Equipment
• Training
• Part 2 Traditional Golf Element
• Local Programs and Events
• Transition

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Program Management

• Local Leadership Team
• School District PE Supervisor
• School/Teacher Selection
• Link Families to Traditional Golf
• PGA/LPGA and Golf Association Membership
• List Golf Programs/Activities/Events
• Links Golf Community to Schools and Families

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Pilot - 2003-2004

• 50,000 Participants
• 8 Markets
• 130 Elementary Schools
• Evaluation Peter J. Ryan Consulting

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Dr. Peter J. Ryan

• Peter Ryan Consulting

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Presentation Topics

• Evaluation Purposes
• Evaluation Activities
• Findings
• Recommendations

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Evaluation Purposes

• To identify program strengths and areas for
  improvement based on feedback from multiple
  sources
• To obtain input from teachers and principals
  about the curriculum, the equipment, and the
  instructional challenges
• To obtain students and teachers reactions, and
  gauge their overall response to the program
• To understand how Leadership Teams can better
  assist teachers and schools

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Evaluation Activities (February 15 to July 1,
2004)

• Structured interviews with regional team leaders,
  teachers, and principals
• A formal review of the curriculum
• An objective survey mailed to teachers
• An objective survey mailed to principals
• Onsite observations of the program
• Multiple interviews with national leadership

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Findings

• Initial perceptions of the program were quite
  positive (equipment, curriculum, instruction,
  teacher and participant satisfaction)
• The program was successfully implemented in a
  variety of settings
• The program has great potential to introduce
  children to the game of golf

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Responses to Selected Items
Scale (1 not satisfied, negative5
completely satisfied, very positive)
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Findings

• Teachers implemented the major program elements
• Teachers were still learning how to implement the
  program at the end of the pilot year
• Primary concerns were linked to equipment and
  logistics
• Time available for instruction presented
  challenges
• Most teachers did not formally assess student
  progress

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Findings

• Regional support influenced the frequency and
  quality of implementation
• Transition to the actual game of golf was limited
  

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Recommendations

• Insure equipment availability
• Strengthen regional support resources
• Systematically expand as regional resources allow
• Improve linkages to the real game of golf
• Continue training new teachers and building
  student assessment strategies into ongoing
  training

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Summary

• The National School Program is consistent with a
  long-term, investment oriented, strategy to grow
  the game
• The program can be successfully implemented in
  most school settings (the basic design is sound,
  yet flexible)
• The program has potential to introduce millions
  of children to the game of golf in a safe and fun
  manner

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Benna Cawthorn

• Director The First Tee National School Program

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Addressing Pilot Observations

• Equipment
• Time
• Student Assessment
• Leadership Teams
• Transition

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Organizational Development

• GOLF 20/20 National School Golf Program
• (NSGP)
• to
• The First Tee National School Program (NSP)

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2004-2005 States and Markets

• CA San Marcos
• CO Denver and Colorado Springs
• FL Broward, Duval, Escambia, Manatee/Sarasota
  , Seminole, St Johns
• GA Cobb
• IL Chicago
• NE Lincoln
• new markets

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2004-2005 States and Markets

• NV Clark
• NC Ashe, Caldwell, Cleveland, Craven,
  Jackson, Macon, Wake
• OH Dublin and Columbus
• PA State College
• WI Milwaukee
• new markets

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Golf Organizations Participating

• The First Tee
• Colorado PGA Section/Foundation
• GA State Golf Association
• PGA TOUR
• S. CA Golf Association
• PGA and LPGA Teaching Professionals

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Phase I (2005 2010)GOALS

• Introduce 2 million students to golf and its
  values
• Expand to 130 markets
• Establish NSP golf in 4,000 schools physical
  education curricula

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Participants
Thousands
2.0M
1.2M
2003-2004
2005
2006
2007
2008
2009
2010
Annual Goal
Cumulative Goal
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Markets
2006
2010
2005
2003-2004
2007
2008
2009
Annual Market Goal
Cumulative Market Goal
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Schools
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NSP Expansion Strategy

• Expand to 20 new markets each year
• Expand in existing NSP communities
• Establish relevancy in each NSP school district
• Align with PGA TOUR tournaments
• Align with The First Tee Chapters and other
  junior golf programs
• Align with LPGA PGA event markets
• Include other golf associations

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Action Steps

• 2005-2006 School-Year
• Contact Benna Cawthorn, NSP Directorbenna_at_thefir
  sttee.orgwww.thefirstteeNSP.org

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• To the world you might be just one person. But
  to one person, you just may be the world.
• Chuckie Walker, The First Tee of Dallas

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• Its the privilege of being able to affect a
  life positively every day.
• Vincent King, The First Tee of Akron

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