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?1? Ch. 1 ????? ??

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Title: PowerPoint Author: Last modified by: Created Date: 2/18/2002 6:53:48 AM Document presentation format – PowerPoint PPT presentation

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Title: ?1? Ch. 1 ????? ??


1
?1? Ch. 1 ????? ??
  • ????

2
??? ??
  • ??? ??
  • ??? ??????? ????, ????, ????,????, ?????
  • ?????-??? ??? ???? ?? ???? ??(??, ??, ?? ?? ???)

????(??) ???? ???? ?? ???? ?????(??) ???
????? ???? ??? ??

??, ???
???
???
? ?
3
??? ??
  • ?????? ???
  • ??????? ??? ???
  • ????? ???? ??? ???? ????? ?????? ??, ???
    ??-????(????)? ???

????? ????? ???

????
???
???
? ?
? ? ?
??????
? ? ? ?
??? ??
4
??? ??
  • ??? ???-??, ?? ? ????? ??? ????? ????? ???? ??
    ???? ??-?? ??? ????? ??
  • ????? ??-????(????,??), ????(???? ?????? ???????,
    ????????), ????(??, ?? ? ?????? ????????),
    ??????(????? ?? ??), ????(????? ??? ?? ??? ??
    ???????)
  • ????? ??? ???? ??-????? ????? ???? ?? ?????? ????
    ?????? ?? ???
  • ?? ??????? ??-???? ????? ??? ??? ?? ????? ??
  • ??? ????? ??-????? ????? ?? ????, ????, ?????,
    ???????, ??????, ??????? ?? ??
  • ???, ????- ??? ????? ????? ??? ??? ???? ?
  • ?????-??? ????, ????, ????? ??, ???? ?? ???????
    ??? ??

5
????? ??
  • ???(Seller)? ???(Buyer)? ????? ??
  • ????? ?????? ??

?? ???? ????
???? ???(Seller) ???(Buyer)
???? ????(Exporter) ????(Importer)
????? ???(Beneficiary) ?????(Applicant)
???? ???(Shipper, Consignor) ???(Consignee)
???? ???(Drawer) ????(Drawee)
???? ???(Accounter) ???(Accountee)
???? ???(Payee) ???(Payer)
6
???? ???-??? ???
  • ??? ???? ????
  • ??(Principal)-??? ?? ?? ??? ??? ??(??? ??? ????
    ??? ??? ?)
  • ???(Agent)-??? ???? ???? ??? ???? ?? ??????
    ?????(??? ??? ???? ??? ??? ?)
  • ????(Sole agent)-???????(Sole sales agent), ???
    ?????(Exclusive sales agent)
  • ???????(Del credre agent)-?????? ??? ????? ????
    ?????(Del credere agent)? ???? ???

???? ??? ???? ????  
  ? ?
  ? ?
???
7
???? ???-??????
  • ?????? ??? ??? ?? ????
  • as Principal to principal ??? ?? ????
  • as Principal to agent ??? ??? ????

????
????
?? (principal)
?? (principal)
?
?
?
??? (agent)
??? (agent)
?
8
???? ???-?????
  • ??? ??- ????? ???? ?? ??? ???? ??? ???? ???? ????
    ???? ??? ???? ?
  • ???? ?? ??-??? ??? ?????? ????, ??? ????, ???
    ???? ???? ???. ?, ??? ???? ??? ??
  • ?????? ???????(distributorship agreement)? ????,
    ? ??? ???? ????? ??? ????, ????? ??? ??
  • ??? ?????? ? ??(??) ?? ? ?? ??? ??? ??? ??? ???,
    ??? ???? ????, ??? ?????(sole distributor), ??
    ??? ?????(exclusive distributor)

9
???? ???-????? ??
10
???? ???-???? ????? ??
??? ?????
??? ???? ??? ???? ?? ???? ???? ??? ???? ???? ????? ????
??? ???? ???? ???? ??? ???? ?? ?????? ??? ???????? ????? ?? ??? ??
???? ???? ?? ?? ? ????? ?? ?????? ???? ???? ??? ????? ??
???? ??? ??? ?? ?????? ???? ?? ??? ???? ????? ?????? ??? ??
????? ??? ??? ?? ?? ????? ???? ??????? ???? ??
??????? ??? ???? ?? ??? ??? ??
???? ???? ???? ????? ??? ?????? ?? ?????? ????, ????? ?????? ?? ??
11
???? ???-???? ????? ??
??? ?????
???? ????? ??? ??? ???? ? ?? ?????? ?? ?????(sub-distributor)? ??? ? ??
???? ?????? ??? ? ?? ???? ??? ??? ??? ????? ????? ??? ? ??
?? ????? EXW, CIF, CFR, CPT, FCA ? ?? ???? 2000 ????? ??? ??? ???? ?? ?????? ??? ???? ???? ?? ??? ??? ?? ??
?? ??? ???? ?? ????????? ??? ?? ????? ???? ??? ???? ??? ???? ???(after-sale)???(?? ???? ???? ????? ??? ??)? ???? ??? ????. ?????????(after-sale)??? ????.
12
??? ??
?? ??
???? ??? ??, ? ????(transaction of goods)?? ??(raw materials), ????(manufactured goods) ? ???(food stuffs) ?? ?? ?? ??? ?? ?, ????(visible trade)? ??
???? ????? ??? ???(patent license), ?????(utility model license), ???(brand license), ???(design license) ?? ?? ?????(industrial property rights)? ?? ? ???(know-how)? ??? ??? ?? ?? ??? ?? ????? ????(invisible trade)? ??
???? ???? ?? ?? ?? ????? ??? ???? ????? ???? ???? ??? ??. ???? ???? ?????, ?????? ?? ?? ??? ?? ????? ????(invisible trade)? ??
???? ??? ??? ??? ??? ??? ?? ????? ?? ?? ?? ?? ????? ??? ?? ????(credit giving) ?? ??? ??
13
????? ??
  • ???? ?? ????? ???? ???? ?
  • ????? ???? ????? ????? ?? ???? ????? ????? ?
  • ????? ????? ???? ???? ??? ???? ?? ??? ??? ?? ???
    ?

???? ??? ???? ??? ????? ???
???? ?? ????? ???? ???? ?(???)
? ?
??? (??)
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? ?
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