Effective Visual Communication

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Effective Visual Communication
Sinoj Mullangath
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Komunikasi

• Komunikasi menyampaikan fakta, konsep dan emosi
• Untuk menyampaikan sesuatu, diperlukan bahasa dan
  media
• Bahasa memerlukan huruf, kata, kalimat dan aturan
  pemakaian (tata bahasa)

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Visual Media

• Print
• Articles, Brochure, Manuals, Fine Arts
• Motion
• Films, Animations, Performances
• Interactive
• Websites, Online Help, CBTs, CD-ROM

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Visible Language

• Layout
• Typography
• Color
• Texture
• Imagery
• Identity
• Sequencing
• Animation
• Sound

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Arts versus Design

• Arts is a form of expression
• Design is a form of communication

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Communication Design

• Design is creating an interface that
  communicates the objective appropriately and
  clearly in that medium
• Medium
• Objective
• Appropriateness
• Clarity
• In this context

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Interface Design Principles

• To Organize provide the user with a clear and
  consistent conceptual structure with grouping and
  hierarchy
• To Economize do the most with the least amount
  of cues
• To Communicate match the presentation to the
  capabilities of user perception

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Organize

• Consistency
• Internal same types of elements
• are shown in the same places
• External existing platforms and
• cultural conventions should be
• followed across user interfaces
• Real world consistent with real-world
  experiences, observations and perceptions of the
  user
• Innovation deviating from existing conventions,
  if it provides a clear benefit to the user

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Organize

• Screen Layout
• Use a grid structure
• Define spaces
• Spread vs. Page Design
• Standardize the structure
• Easy to locate menus or dialogue boxes
• Group related elements

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Organize

• Navigation
• provide an initial focus for the viewer's
  attention
• direct attention to
• primary, secondary,
• and peripheral items
• assist in navigation
• through the material
• simple learning curve

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Economize

• Four major points to be considered
• Simplicity include only the elements that are
  most important for communication
• Clarity meaning of the components are not
  ambiguous
• Distinctiveness important properties of the
  elements are distinct
• Emphasis important elements are easily perceived

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Communicate

• To communicate successfully, the interface must
  keep in balance
• Legibility
• Readability
• Symbolism
• Multiple views
• Typography
• Color

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Legibility Readability

• Easily noticeable and distinguishable elements
• Legible Typefaces
• Desktop Icons
• Control Panel Symbols
• Background Colors
• Usage Environment
• Comprehensible display
• Easy to identify and interpret
• Inviting and attractive

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Symbolism

• To communicate the content efficiently, carefully
  select and refine
• Icons
• Symbols
• Charts
• Maps
• Diagrams
• Photographs

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Typography

• Typefaces
• Legible, clear and distinctive type faces to
  distinguish between different classes of
  information (max 3 faces)
• Typestyles
• Point size, italics, boldness, underline, color
  (max 3 styles)
• Typesetting
• 40-60 char per line, flush left, avoid centering
  or justified or all caps text in a line, proper
  word spacing, paragraph indentation, and line
  spacing

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Typography

• Composition
• spacial unit contrast
• Weightage
• chroma lightness thickness
• Direction
• height positioning style
• Character
• tight/space type-dimension

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Color (Plus)

• Emphasize important information
• Identify subsystems of structures
• Portray objects in realistic manner
• Depict time and progress
• Reduce errors of interpretation
• Add coding dimensions
• Increase comprehensibility
• Increase believability and appeal

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Color (Minus)

• Complex mechanisms
• Display
• Reproduction
• Cross-platform issues
• Color-deficient vision
• Possible disturbing properties
• Visual discomfort
• Afterimages
• Cross-culture issues

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Color

• Psychology
• Individual character
• Red Hot, Vibrant, Passionate
• Blue Cool, Dependable, Depth
• Yellow Youth, Energy, Warmth
• White Serene, Calm, Clean
• Purple Rich, Royal, Classy

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Color

• Color wheel
• Color groups
• Warm colors
• Welcoming
• Too much Stuffy
• Cool colors
• Composed
• Too much Cold

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Color

• Color groups
• Complementary or Contrasting
• Analogous or Harmonious
• Monotone, Monochromatic, Dominance

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Color

• Organization
• consistency of organization
• group related items
• infer a similarity among objects
• complete and consistent grouping objects
• color coding scheme
• Economy
• Communication
• Symbolism

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Color

• Economy
• design the display to first work well in
  black-and-white
• to remember the meaning of usage of colors
  (5/-2)
• color emphasis to draw the user's attention
• hierarchy of highlighted, neutral, and dark areas
  of display
• maximum simplicity and clarity

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Color

• Communication
• appropriate colors for the central and peripheral
  areas
• color area vs. weightage
• difference in chroma and value
• environment background
• Symbolism
• existing cultural and professional usage
• connotations in cultures

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Print vs Online

• Space/ Gravity Defined vs. Open
• Composition Planned vs. Changing
• Volume Pages vs. Scroll
• Structure Sequential vs. Random
• User Participate vs. Anticipate
• Character Static vs. Dynamic
• Usage confine vs. Freedom
• Communication One-way vs. Two-way

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Print OR Online

• Visual form consists of
• Primary element(s)
• Secondary element(s)
• Peripherals
• Grid
• White spaces
• Blind spots
• Fillers

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God is in the details

• sinojm_at_yahoo.com