MKT551 Session 7

1
MKT551 Session 7

• Brief Review
• II. Work on Gap Analysis
• III. Coughlan book Chs. 6 7
• IV. Reading Capturing the Value of Supplementary
  Services
• V. Marketing Channels in Practice Movie
  Distribution (DVD versus VHS Blockbuster)
• VI. Knowledge in Creation Dealer Commitment

2
MKT551 Session 8

• Rangan book chs. 7 and 8
• Case Analysis and Discussion
• H-E-B Own Brands
• III. Reading and Discussion Dark Side of Close
  Relationships
• V. Marketing Channels in Practice Dell and Apple
• VI. Video Case Zara Fast Fashion
• VII. Assignment for the next session Channel
  Problems for your company