Title: An Integrated Approach to Assessment and Planning
1An Integrated Approach to Assessment and Planning
- Wanda Dole, John Barnett, Maureen James, Suzanne
Martin, Donna Rose, University of Arkansas at
Little Rock - Daryl Youngman, Kansas State University
- 7th Northumbria Conference, 2007
2Outline
- Introduction
- Strategic Planning
- Assessment
- Two case studies
- K-State University
- UALR
- Conclusions
3Introduction
- Are we any closer to knowing whether performance
measures lead to library effectiveness than when
the debate began 25 to 30 years ago? Cullen
(1998) - Our response
- Yes, in the area of library planning
4Who we are
- Youngman, strategic planning at K-State 1999 ff.
Consulting in Kansas - Dole, UALR.
- Since Library School (UIUC)
- Strategic Planning (PSU, SUNY SB, WU, UALR)
Assessment (SUNY SB, WU) - Barnett, James, Martin, Rose, UALR
- no experience with strategic planning or
assessment
5Strategic Brief History
- Strategic Planning as a Management Tool
- 1960s, Used in business
- 1970s -1990s, Adopted by academe and libraries
- Early 1990s, Many libraries did Strategic
Planning - 1999/2000s, Renewed interest
- Characteristics of Strategic Planning
6Strategic Planning History
- Strategic Planning in Business
- George Steiner (1979) et al.
- Adapted for Academe
- Robert Cope (1978)
- Philip Kotler Patrick Murphy (1981)
- George Keller (1983)
- Richard Jonsen (1986)
7Strategic Planning in Libraries
- Late 1970s early 1990s
- Charles McClure (1978)
- James S. Healey (1981)
- Donald Riggs (1987)
- Brice Hobrock (1991)
- Meredith Butler Hiram Davis (1992)
- Joseph Matthew (2005)
8Characteristics of Strategic Planning
- Definition A planning philosophy that links
programs to the external environment.. Hobrock
(1991) - Characteristics
- Provides a roadmap to the future
- Active, not passive
- Looks outward and forward
- Focuses on decisions
9Characteristics
- Strategic Planning links librarys priorities to
- -Priorities of the parent institution
- -Needs of library users
- -Allocation of resources
10Steps in Planning
- Develop vision for future state of library
- Develop set of core values as framework for staff
in achieving the vision - Identify critical issues in the environment
(SWOT) - Develop goals and strategies to allow the library
to move toward the future state - Matthews (2005), Jacobs (1990)
11Strategic Planning a Change Agent
- Changing a culture requires the constant redesign
of the infrastructure and frame of reference that
that define appropriate and inappropriate values,
expectations and activities. Covey (2002, 163) - Strategic planning can do this
12History of Assessment
- Overview
- Cullen (1998)
- Kyrillidou (2002)
- Blixrud Dole (2005)
- Matthews (2006)
-
13Assessment
- From the library at Alexandria up to the present
day, libraries have judged themselves and each
other in terms of collections Cullen (1998, 4)
14Assessment
- Input/Output Measures
- Operating budgets
- Collections, staffing, facilities
- Statistical analysis
- Bibliometrics
- Benchmarking
15Assessment
- Techniques from business
- Systems analysis
- Management by Objective
- Total Quality Management
- Re-engineering
- Baldridge
- Deming
16Assessment
- Outcomes measurement
- Response to call for accountability in higher
education - Difficult
- Service Quality/User Satisfaction
- ARL New Measures
17Two Case Studies in Planning Assessment
K-State and UALR
- K-State
- Carnegie Research Intensive
- Enrolls 23,000 students
- Over 2,000 faculty
- Overall operating budget of 15 million
- 57 Librarians
- 49 Support Staff
18Strategic Planning at K-State
- 1982, first 5-year plan
- Mission
- 7 goals
- 1987, strategic plan with
- Mission
- Vision
- Value
- Goals strategies
-
19Strategic Planning at K-State
- 1992-1997, true strategic plan
- 1st Consultant
- Broad participation of library faculty staff
20Strategic Planning at K-State
- 1999-2004
- Integration of assessment
- SERVQUAL (local version)
- Focus groups
- Performance measurement (Kantor studies)
- LibQUAL, 2003
- Organizational change
- Culture of Assessment
21Planning at K-State Current Status
- 2005 new Dean, new Plan
- Consultant
- Library-wide planning retreat
- Planned organizational change
- LibQUAL, 2005
22Strategic Planning at K-State
- What worked?
- What didnt work?
- Effects of combining assessment planning
23K-States plan is available at
- http//www.lib.k-state.edu/geninfo/plan/L
24Two Case Studies in Planning Assessment
K-State and UALR
- UALR
- Carnegie Doctoral/Research institution
- Enrolls 12,000 students
- Over 800 faculty
- Overall operating budget of 4.8 million
- 13 Librarians
- 25 Support Staff
25Strategic Planning at UALR
- 1970s, 80s, 90s
- Planning, mainly brainstorming
- Top-down
- Unstructured approach
- No assessment
26Strategic Planning at UALR
- August 2006, strategic planning retreat
- Outside consultant
- Broad participation of library faculty staff
- Development of mission vision statements
- 2006 present
- Working groups revise mission vision
- New groups formed to develop goals strategies
27Strategic Planning at UALR
- July 2007, 2nd retreat
- Working groups ALL agree that planning must
include assessment - Assessment plan formed
- Focus groups, fall 2007
- MTG campus survey of student satisfaction
- LibQUAL, spring 2008
28Strategic Planning at UALR
- We will evaluate and report back to you
- What worked?
- What didnt work?
- Effects of combining assessment planning
29Conclusions
- Combination/assessment and strategic planning
- Not much in the literature
- K-State
- 1982-1999, planning alone
- 1999-present, assessment and planning
- UALR
- 2006, combination/assessment and planning
30Questions
- Is the combination of strategic planning
assessment a new approach? - Is it an example of the Culture of Assessment?
(Lakos Phipps) - Have other libraries done the same things?
- Had the same results?