____________ purchases the product

1
Customer vs. Consumer
Recognize the Importance of Marketing.
Powerpoint Questions Directions Please fill in
the blanks below.

• ____________ purchases the product
• ____________ uses the product

What is marketed?
A market is
Two types of PRODUCTS Goods (__________items such
as automobiles, laptops) and nondurable goods
(consumed within a short period of time such as a
fruit smoothie, lipstick, toothpaste) Services
(intangible deeds or tasks such as haircuts,
dental treatments, cell phone service)
The group of _______________ consumers.
A target market is
The group of _______________ a business desires
to have as customers.
Marketing is
Why satisfy customers?
The process of__________ , promoting, pricing and
_________________ products in order to satisfy
customers needs and wants. All activities
needed to get a product from the manufacturer to
the__________________ .
Needs (necessities) vs. Wants (desires) Needs
include things you must have to survive (food,
clothing, shelter) or medicine Wants are things
you do not have to have, luxuries. 10 pairs of
shoes, a sports car, the newest cell phone We
have to have needs, but because of marketing, we
have ______________ .
Elements of the Marketing Concept
Customer Orientation Do it the ________________
way Company Commitment Do it better Company
Goals Do it with success in mind
2
Recognize the Importance of Marketing.
Powerpoint Questions Directions Please fill in
the blanks below
Elements of the Marketing Concept
Customer Orientation Do it the customers
way Company _____________ Do it better Company
Goals Do it with success in mind
4 Ps of Marketing
Product what you are selling ____________ how
much you are charging Place where it is being
sold, how it will get from manufacturer to
consumer Promotion Inform, Persuade, or Remind
customers about your product
The benefits to marketing are
New and ___________ products ___________ prices
A SWOT Analysis?
SWOT Strengths, Weaknesses,_______________, and
Threats When marketing (selling) a product there
are some things you can control and some things
you cannot. Internal (Controllable) Strengths
Weaknesses Company analysis staff-related,
financial, production, 4 Ps External
(Uncontrollable) Opportunities ____________
Competition, Environmental Issues, political,
economic, technological