AIF Tool Kit

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AIF Tool Kit

• This PowerPoint presentation is provided by the
  ARDA International Foundation for use in
  addressing those entities and individuals who
  need reliable, current statistical data about the
  timeshare industry in the U.S. The statistics
  contained in this presentation are drawn from
  respected sources of research, much of it
  commissioned by the AIF. These statistics may not
  be altered unless they are substituted with
  updated information from AIF certified sources.
• You should make a copy of this presentation now
  and store as your master reference version for
  the future.
• When addressing specific audiences in your
  region, state or municipality, it may be
  desirable and effective to include data that
  reflects consumer and economic patterns in your
  locality. To attain such data, contact the AIF
  directly and request that we work with you in
  developing reliable data for you to use in
  support of timeshare development in your region.
• You may also check the AIF web site for updated
  information on a regular basis by going to this
  web site
• www.ardafoundation.org/AIFToolkit
• Remember to DELETE THIS PAGE when preparing your
  own presentations.

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www.arda.org
Produced in cooperation with the ARDA
International Foundation
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AIF Tool Kit

• INSERT YOUR COMPANY LOGO HERE AND ANY INFORMATION
  YOU WANT TO PROVIDE ABOUT YOUR COMPANY TO YOUR
  AUDIENCE
• Remember to DELETE THIS SLIDE IF IT IS NOT USED

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What is Timeshare/Vacation Ownership?

• Investment in a Lifestyle
• Benefits ofReal Estate Ownership

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Evolution of Timeshare
1970s
2000s
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Timeshare a Global Village
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Timeshare in the US
Weekly Product vs. Points
Points Vacation Currency
Weekly Product Accommodations
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Timeshare in the US
6.3 BillionAnnual Sales
3.6 BillionAnnual Sales
1999
2009
SOURCE 2010 State of the Vacation Timeshare
Industry United States study, Ernst Young for
ARDA International Foundation
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Timeshare in the US
2009
SOURCE 2010 State of the Vacation Timeshare
Industry United States study, Ernst Young for
ARDA International Foundation
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Timeshare in the US
Leading States
Florida 23 362 California 8 130 South
Carolina 7 106 Hawaii 6 93 Colorado 5 76 Nevada
4 58 Texas 3 52 Missouri 3 49 North
Carolina 3 49 Arizona 3 48
2010 State of the Vacation Timeshare Industry
United States study, Ernst Young for ARDA
International Foundation
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Fractional and PRC

• Alternative to Traditional Timeshare
• 322 Fractional and Private Residence Club Resorts
• Combined Sales Volume665.2 Million

SOURCEThe Shared Ownership Resort Real Estate
Industry in North America 2010 prepared by
Ragatz Associates
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Timeshare in the US
Economic Benefit
73Spending Outside Resort
1,574Average Spending per Trip
SOURCEEconomic Impact of the Timeshare Industry
on the U.S. Economy, 2010 Edition, prepared by
Ernst Young for AIF
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Timeshare in the US
Economic Contribution
465,803Full Part-Time Jobs
22.1 Billionin Salaries/Wages
8.3 Billionin Federal State Taxes
SOURCEEconomic Impact of the Timeshare Industry
on the U.S. Economy, 2010 Edition, prepared by
Ernst Young for AIF
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Insert Local Stats

• In this slide, insert any statistical data that
  may pertain to your specific locale if available.
  This could be number of resorts, owners, annual
  visits, etc. You may want to add multiple slides
  here. Look in the appendix for data on AZ, CA,
  FL, HI, NV, SC, and TN.
• You can also get help from ARDA International
  Foundation in acquiring and preparing statistics
  for your region.Contact them at
  www.ardafoundation.org/AIFToolkit

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Who Owns Timeshare?

• Mean Age 52.2
• 80 Married/Partnership
• No Children Under 18
• Median Income 78,400
• 61 College Graduate/ Professional Degree

SOURCE Shared Vacation ownership Owners Report,
2010 Edition prepared by The Research
Intelligence Group for the ARDA International
Foundation
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Aspirational Itemsof Americans

• The Top 10

SOURCE 2005 Roper Reports Annual Presentation
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Boomers Leading the Way
76 MillionApproaching Retirement
77More Adventurousthan Parents
72Took Leisure Trip in the Past Year
SOURCE 2005 Travel Adventure Report, A sampler
of Boomers Travel Adventure Experiences by AARP
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Why Do They Own?
Affordable terms
Internal exchange
Travel with larger parties
Save money on future vacations
External exchange
SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
SOURCE Shared Vacation Ownership Report, 2010
Edition prepared by The Research Intelligence
Group, for the ARDA International Foundation
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Consumer Satisfaction
Satisfaction is the Highest
Endorsement
SOURCE Timeshare Owners Report, 2010 Edition
prepared by The Research Intelligence Group, for
the ARDA International Foundation
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Value to Consumers
Vacation home away from home
75
71
Include those who cannot afford vacations
70
70
SOURCE Shared Vacation Ownership Owners Report,
2010 Edition prepared by The Research
Intelligence Group for the ARDA International
Foundation
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ARDA ROC

• Advocacy organization for timeshare owners
• Over 1 million members and growing
• Responds to government at Federal, State and
  Local levels

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Timeshare into the Future

• Matches American Aspirations
• Proven Benefit to LocalEconomies
• Appeals to Diverse Market Segments
• High Approval Ratings
• Flexible and Satisfying Experience
• Part of an International Market

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