??? ??? New Season New Initiatives

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??? ??? New Season New Initiatives
????? ???????(??) Speaker Alfred Leung
Head of Betting Services (On-Course)
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Background ??

• Findings from past customer surveys amongst
  racing fans
• Look forward to exciting racing
• Have high expectations on both a comfortable
  environment and a high level of service standard
  from our service staff.
• ???????????????,??????????????,??????????????,???
  ???????????????

3
??

• ??????????????????-???????
• Facility upgrades at Sha Tin Racecourse Happy
  Valley Racecourse
• ????????
• More betting convenience
• ??????????
• Cross Pool All Up accepted by all channels
• ???????
• Care for customer needs

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??????????Facility upgrades at Sha Tin Racecourse

• Taking care of the needs of existing racing
  fans
• Giving better services for different customer
  segments, namely regular, casual and potential.

• ?????????,?????????????????

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?????????????????New initiatives for different
customer segments at Sha Tin Racecourse

• ??????????? - ????????????????????
• ????????????
• ????????
• ?????????????
• ??????????????????
• ???????????????????
• ????
• Upgraded facilities and improved betting
  environment to retain existing racing fans and
  meet potential customers' expectation
• Reinstatement of old ST temporary parade ring
• Air-conditioned public betting hall
• Complete makeover of 3/F Grandstand 1 betting
  hall
• Installation of plasma screen and LCD screen at
  Pak Sing Restaurant
• Provide a casual and informative new area for
  casual and potential racegoers
• Fun Zone

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????????????Reinstatement of old ST temporary
parade ring
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????????????Reinstatement of old ST temporary
parade ring

• ???????
• ??????????????
• ??????????????????
• Public area previous condition
• There was only one tier on the public side
• Racegoers standing at back rows could not have a
  clear view of the track.

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????????????Reinstatement of old ST temporary
parade ring
??????? ?????????? Public area current
condition Public area converted into 3 tiers from
1 tier. ??????? ???????,?????????? Members area
current condition Members area reduced from 3 to
2 wider tiers.
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???? It's cool!
10
???? It's cool!

• ??????????????????
• ????
• Betting hall of public enclosure at 1/F
  Grandstand I, Sha Tin Racecourse is now
  air-conditioned

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?????????Air conditioning at ST public enclosure

• ??.....
• ??????????
• ????
• ????????

• Before.....
• mainly ventilated by electric fans
• needs more seats
• needs more advance AV system

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?????????Air conditioning at ST public enclosure

• ???
• ????
• ?????900???1,200
• ??40????
• ????????

• After improvement
• air-conditioned
• seats increased from 900 to 1,200
• 40 more TV sets
• new advanced PA system

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???? ????No extra charges for the extras

• ????????????????????,?????????????????????????????
  ????????
• ???????????
• The Club has invested on facility upgrades for
  racegoers. As though, there is no plan at this
  stage to apply extra fees to racegoers entering
  the betting hall of 1/F Grandstand I.
• Entrance fee still remains at 10.

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???? It's cool!

• ??????,????????????????????????????????
• On a normal raceday, almost 60 of our racegoers
  in the public area will be able to enjoy a full
  air-conditioned environment.

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??? Pak Sing Restaurant
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??? Pak Sing Restaurant

• 13??????????6?????
• ??18?42?????????????,??????????
• 13" LCD screen to replace 6" mini desktop TV
• Eighteen 42"plasma screens and new air
  conditioning installed to enhance customer
  satisfaction.

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???????????? 3/F, Public Enclosure, G1, STRC

• ????????????????
• ?????????????????
• Successful experience of Leading Edge
• A reward to our higher-valued, loyal customers

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???????????? 3/F, Public Enclosure, STRC
?? The old faces
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??? Champion Circle??????? 3/F, Public
Enclosure, STRC
????,?????????????????? Superb betting facilities
and environment for loyal customers
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??? Champion Circle

• ??? Champion Circle

• Cutting-edge betting and AV facilities, and over
  700 seats to provide leisure for racing.
• 100 ft long bar counter, probably the longest
  bar in Hong Kong.

• ?????????,??700???,??????
• 100????????

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??? Champion Circle
????????????????,???????? Full glass viewing
balcony captures every movement of the home
straight.
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??? Champion Circle
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??? Champion Circle

• ?????????????????,?????????,??????????

Transformation to be carried out in two phases.
Phase I to be completed by early October and
Phase II by early December.
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???? Fun Zone
????????????????A brand new attraction for new
customers and tourists
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???? Fun Zone

• ???????????????
• ??????,??????????
• Located at Public Enclosure, GII 1/F of Sha Tin
  Racecourse
• A zone for fun and racing knowledge

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???? Fun Zone
??????,?????????????,?????
A stage to hold talks and games for novel
racegoers
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????? Fun Photo Album
????????,????????????????
Jockey's silk provided
for photo shooting and dummy horses for caring.
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?????????Happy Valley Racecourse renovation
project
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?????????Happy Valley Racecourse renovation
project

• Public enclosure
• Parade ring extended by 15 metres to increase
  close up viewing for public.
• Beer Garden further expanded to meet customer
  needs.

• ???
• ???????15??,??????????
• ????????,???????

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?????????Happy Valley Racecourse renovation
project

• Members enclosure
• 1/F M1 betting hall renovated with upgrade
  betting and catering facilities, including
  installation of ATMs.
• Facilities in Member betting hall and Loges will
  also be upgraded.
• A stylish Owners Pavilion will be built next to
  the parade ring.

• ???
• ??????????????????,????????,??????????????
• ???????????????
• ????????????,????,?????

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???????More Betting Convenience
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??????More Betting Channels
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• ???????????????????????
• ??????????????
• ?????????????
• ????????????,??????????????

• Jointly introduced by HKJC and Telecom Digital
  Data Limited.
• High speed wireless transmission. No dial up.
• Odds and bet types shown at the same time
• Auto update of racing and football betting
  information including declarations, odds, results
  and dividends

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• New functions
• Real time stock price and instant trading
• E-mail, SMS
• FM radio
• News
• Investment account at designated stock company
  required.

• ????
• ?????????
• ???????
• FM???
• ??
• ?????????????

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(No Transcript)
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• ???????????
• ???????????????????????????
• ?????????

• Place bets for horse racing, football and Mark
  Six on-line through mobile phone anywhere,
  anytime.
• Service to be launched in coming season

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?????????Cross Pool All Up accepted by all
betting channels
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?????????Cross Pool All Up accepted by all
channels

• ????????
• ??????????,
• ??????????
• ???????????????????
• No longer restricted to cash betting
• Bets of Cross Pool All Up will be accepted by all
  channels including Telebet and Interactive
  Services.
• ???/?A/?????????????PDA??????
• Except for CIT 3/3A/5, TWM and PDA betting
  service

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???? Demonstration??????? ?Example eWin

• ??????
• Choose betting format

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???? Demonstration??????? ? Example eWin
2. ???????????????????? Pick race numbers, All Up
formula, pool type and horse numbers in the same
web page
3. ?????????,???? Betting details and total
investment shown for easy reference
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??????New ticket fit for all All Up bets
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??????Ticket fit for all All Up bets

• ????????
• ??????????????
• A new ticket good for both Single or Cross Pool
  All Up bets

?????? 1 to 3 legs ticket
?????? 1 to 6 legs ticket
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??????Ticket fit for all All Up bets
1. ????????? Choose the race legs
2. ????????? Choose the Pool Type for each race
3. ????????? Choose the horse(s) for each leg
4. ???? Choose the All-Up formula
5. ???? Choose the unit bet
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??????Ticket fit for all All Up bets

• ?????????????
• ??????????
• The ticket will be launched after a customer
  survey to be conducted in September.

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???????Care for customer needs
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????????????One account, all channels

• ????????????????,?????????????????????????????
• ???????????????,???????????????????????,?????????
• To provide integrated account service for all
  customers, Telebet, Interactive channels and ESC
  service have been consolidated into a
  'All-in-one' betting account.
• Now, customers can make deposits transfers, and
  place bets through Telebet, eWin, ESC and other
  Interactive Services with a single, consolidated
  account.

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???????????? One account, all channels

• ??????????
• ???????????????
• ???????????,??????
• ????????
• Exclusive service for ESC holders
• Cash withdrawal at betting windows with ESC
• No minimum deposit with ESC at betting windows
• Enjoy betting account services

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????????Change account PIN anytime

• ???????????????,??11?????????????????????Custom
  ers can now change account PIN through MTBT
  (Multi Ticket Betting Terminal), or to perform it
  by phone later in November when the newly
  introduced Interactive Voice Response System is
  in place.

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??????Customer Care Centre
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??????Customer Care Centre

• ?????????????????
• 150????????
• ???????????,?????????????

• A new Customer Care Centre will commence
  operations in coming season.
• 150 staff to answer enquiries
• Interactive Voice Response System (IVRS) will be
  introduced, allowing customers to perform
  account-related functions.

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• Q A
• ????