Promotional Item

1
Promotional Item

• Pick a promotional item
• Print ad
• Web
• TV or radio commercial
• Junk mail
• Billboard
• Coupon
• Sample, etc

2
Promotional Item

1. What type of promotional item is it?
2. What media does it use?
3. What is the target market?
4. What is the product or service?
5. Who is the sponsor of the item?
6. What is the purpose of the item? Call to action?

3
Promotional Item

• Was the item effective?
• One page analysis
• Attach the item or a description of the item
  adequate for reader to understand the item