Micromatic Marketing Decisions

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MicromaticMarketing Decisions
Company Tsunami Decision M I C R O M A T I C Industry Spring99 Screen 1 of 4 Quarter 8 FORECAST Company 3 Marketing Decisions Product Improvements 1 Total Pages of National Advertising 11 Area 1 Area 2 Area 3 Pages of Local Advertising 9 4 3 Sales Price 40 40 40 Hire Salespersons 3 0 0 Discharge Salespersons 0 0 0 Transfer Salespersons To 0 0 0 From 0 0 0 Salespersons Available 5 3 3 (from last quarter) Area 1 Area 2 Area 3 Total Sales Forecast 8000 4000 4000 17000 Sales Results 7743 4206 3605 15554
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MicromaticOperating Decisions
Decision M I C R O M A T I C Industry Spring99 Screen 2 of 4 Quarter 8 FORECAST Company 3 Operating Decisions AREA 1 AREA 2 AREA 3 Workers Hired 2 0 0 Discharged 0 0 0 Laid Off 0 0 0 Material Ordered (Units) 20000 0 0 Actual Production (Units) 18000 0 0 Units Transferred To 0 6000 5000 From 11000 0 0 Sale of Plant Units 0 0 0 Sales Price 0 0 0 Plant Order Construction Units 0 0 0 Price 0 0 0 Purchase Existing Plant Units 0 0 0 Purchase Price 0 0 0 Tech. Improvement Crew Size 0 0 0 Productivity 0 0 0 Cost 0 0 0
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MicromaticFinancial Decisions
Decision M I C R O M A T I C Industry Spring99 Screen 3 of 4 Quarter 8 FORECAST Company 3 Financial Decisions Short-Term Loan Request 150000 Bond Issue Short-Term Loan Repayment 0 Amount Requested 0 Short-Term Investment Annual Interest Rate () 0.00 Deposit 0 No. of Payments (1 - 20) 0 Withdrawal 0 Extra Payment First Bond 0 of Profit to Dividend () 0 Dividend per Share 0.00 Stock Retired No. of Shares 0 Price 0.00 Stock Issued No. of Shares 0 Price 0.00
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MicromaticCompetitive Information Decisions
Decision M I C R O M A T I C Industry Spring99 Screen 4 of 4 Quarter 8 FORECAST Company 3 Competitive Information Sales Potential in Units for 4 Quarters (Y/N) N 1 Quarter Only (1, 2, 3, 4, 0 none) 2 Salespersons by Company by Area N Existing Plant Capacity by Company by Area N Pages of National Advertising by Company N Pages of Local Advertising by Company by Area N Total Product Improvements by Company N Sales Units by Company by Area N Sales Price by Company by Area N News Bulletin Y
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MicromaticMaterial Report
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Micromatic Material Report
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MicromaticMfg COGS
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MicromaticWarehouse Report
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MicromaticWork Force Report
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MicromaticSelling and Admin Expenses
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MicromaticCash Flow
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MicromaticIncome Statement
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MicromaticBalance Sheet
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MicromaticCosts
Costs M I C R O M A T I C Industry Spring99 Screen 1 of 3 Quarter 9 AREA 1 AREA 2 AREA 3 Product Improvement Cost(/Unit) 10000 Advertising National(/Page) 3000 Local(/Page) 900 900 900 Salesperson's Salary() 3500 3500 3500 Salesperson's Hiring and Salary() 4600 4600 4600 Salesperson's Training Cost() 3500 3500 3500 Salesperson Transfer Cost() Area 1 - Area 2 5000 Area 1 - Area 3 5000 Area 2 - Area 3 5000 Material Purchase Order Cost (/order) 0 0 0 Minimum Raw Material Order Quantities For Low Price (units) 20000 20000 20000 For Med. Price (units) 10000 10000 10000 Raw Material Prices () High Price 10.00 10.00 10.00 Medium Price 9.00 9.00 9.00 Low Price 8.00 8.00 8.00
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MicromaticCosts
Costs M I C R O M A T I C Industry Spring99 Screen 2 of 3 Quarter 9 AREA 1 AREA 2 AREA 3 Inventory Carrying Costs(/Unit) Raw Material 1.00 1.00 1.00 Finished Goods 2.00 2.00 2.00 Goods Transfer Cost(/Unit) A1-A2 4.00 A1-A3 4.00 A2-A3 4.00 Production Crew Size 3 3 3 Factors Productivity/Crew 1000 1000 1000 Worker Pay (/Quarter) 2500 2500 2500 Overtime Pay (/Unit) 15.00 15.00 15.00 Hiring Cost () 3000 3000 3000 Layoff Cost () 500 500 500 Overhead Rate () 50.00 50.00 50.00 Worker Turnover 1 lost per__available 20 20 20 Administrative Expense () 1 Area 25000 2 Areas 35000 3 Areas 42500
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MicromaticCosts
Costs M I C R O M A T I C Industry Spring99 Screen 3 of 3 Quarter 9 Competitive Information Cost () 1. Sales Potential (4 QTRS) 25000 2. Sales Potential (1 QTR ONLY) 7500 3. Number of Salespersons 2000 4. Plant Capacity 3000 5. Number of Pages (National Advertising) 1500 6. Number of Pages (Local Advertising) 1500 7. Total Product Improvements by Company 3000 8. Sales Units by Company by Area 3000 9. Sales Price by Company by Area 2000 10. News Bulletin 1000 Financial Rates Short Term Loan Interest () 10.00 Short Term Investment () 5.00
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MicromaticLimits
Limits M I C R O M A T I C Industry Spring99 Quarter 9 AREA 1 AREA 2 AREA 3 Probability of Lost Material Shipment 0.07 0.07 0.07 Magnitude of Loss 0.20 0.20 0.20 Probability of 1 Lost Production Worker 0.07 0.07 0.07 Probability of 2 Lost Production Workers 0.03 0.03 0.03 Upper Limits Sales Price 47 47 47 Lower Limits Sales Price 34 34 34 Business Week Production Index (BWPI) 100.00