National Audience Map

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National Audience Map
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Accelerating Opportunity Audience Map

• ZONE II
• External Stakeholders Partners
• Includes
• New Current Funders / Grantmakers
• State Local Policymakers
• State Community College Leadership
• Reached by
• Meetings / Conferences
• Case Statements
• Grant Proposals
• Partner and Community Profiles
• Philanthropic and Trade Media
• Eblasts

• ZONE I
• Potential Advocates
• Includes
• State Business Leaders
• Community College Faculty
• Adult Learners
• Reached by
• Website
• Branding
• Mass Media (newspapers, television)
• Online media (blogs, social media, eblasts)

• ZONE III
• Inner Circle
• Includes
• Internal Stakeholders
• State Leads other staff
• Other State Leadership
• Reached by
• Evaluations and Reports
• Strategic Planning Documents
• Meetings and Collaborations
• Messaging Platform

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Zone I Potential Advocates What We Want Them To
Do
State Business Leaders
Adult Learners
Community College Faculty

• Carry the message about their needs for skilled
  workers, call for a re-designed education system
  for adults.
• Partner with state leads and coordinators to
  develop educational pathways that lead to
  credentials that are valuable to business.
• Articulate their skill needs and help design
  programs that enable low skill adults to obtain
  them.

• Embrace life-long learning and seek ways to
  upgrade skills.
• Create a strong demand for change at the local
  level.
• Persist through programs and well utilize
  available supportive resources.

• Understand the benefit to IBEST and IBEST-like
  teaching models.
• Become vocal spokespeople in community colleges
  for these programs.
• Over time, shift campus culture to be more
  focused on and supportive of low skill adults.

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Zone II External Stakeholders What We Want Them
To Do
State and Local Policymakers
State Community College Leadership
Funders

• Know what IBEST and Accelerating Opportunity are,
  why they are good for their state and why these
  types of adult education programs should be
  funded and their goals supported.
• Find funding streams to sustain this work, lead
  and promote this agenda and provide the internal
  resources and leadership to incentivize the
  process.
• Redesign and create new systemic approaches that
  are aligned and synchronized to ease the pathway
  for low skill adults to get in and through adult
  basic education and obtain credentials of value
  in the labor market.

• Provide for and motivate staff to prioritize
  adult learners while continuing to support recent
  high school graduates.
• Align funding streams and work with the business
  community to design relevant real-world curricula
  by developing at least two pathways to
  credentials that lead to high-demand jobs.
• Make it possible for workers to earn cumulative
  certificates and credentials that bear academic
  credit.
• Identify and remove barriers to credentials that
  prevent students from entering and completing
  career and technical education.

• See Accelerating Opportunity as an opportunity to
  align and repair the educational systems.
• Recognize that Accelerating Opportunity is
  platform for giving in education that is
  cost-effective, data-driven and efficient.
• Offer guidance, existing data and engage in
  information sharing so that knowledge theyve
  obtained through other grantmaking can benefit
  this effort.
• Provide funding that can help augment public
  funding to sustain Accelerating
  Opportunity-funded programs both in states that
  receive implementation grants and those that do
  not.

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Zone III Inner Circle What We Want Them To Do

• Embrace Accelerating Opportunity and the
  IBEST/IBEST-like model and see it as an
  innovative opportunity to deliver better results
  for low skilled adults and the college programs
  that serve them.
• Work with state leadership, national coaches and
  Accelerating Opportunity leadership team to best
  prepare their state's program for success.
• Report out important data and findings to be
  repackaged and distributed nationally.
• Include Accelerating Opportunity-funded programs
  in recommendations and reports to the state
  government and policymakers.
• Find ways to leverage the initiatives investment
  and think long term about an agenda for adult
  learning in their post secondary system.