An Unbelievable Future

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An Unbelievable Future Clint Steiner Sr.
Automotive OEM Sales Manager
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Where Am I?
History of Navigation
1995

• Simple use of Lat/Lon
• Outdoor applications
• Handheld consumer devices

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Where Am I On a Map?
History of Navigation
1998

• Basic mapping features available
• Overlaid users position on a map
• Moved product into the vehicle

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How Do I Get There?
History of Navigation
2001

• Limited detailed maps
• Spoke directions and provided routes
• Difficult to use
• Paved the way for the PND explosion

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How Do I Get There? Mass Market
History of Navigation
2005

• Simple user interface
• Mass appeal
• Introduced text to speech, traffic and
  Bluetooth
• Up to date detailed maps

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How Do I Get There? Mass Market
Garmin Today
Over 20 products in the North America market
today!
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What is Happening Around Me?
Navigation Today
Today
iPhone w/GPS
Ad Based Traffic

• Connected navigation
• Cell phones with GPS
• Traffic LBS keep emerging
• Local Search
• Ad based services
• User reporting probe data

Mercedes Send To Car
Connected Navigation
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Connected Life
nüvifone

• Full navigation
• Email, SMS and Internet
• Camera with GeoTagging
• Friend Finder
• Pedestrian navigation
• Connected services
• Local search
• Traffic
• Social networking
• Safety cameras
• People search

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Content Maps
New Potential

• Eco Route
• More content
• - City enhanced data
• Pedestrian routing
• Public transit routing
• Map updates
• Quarterly updates
• Lifetime subscriptions
• POIs
• Speed cameras
• Tours by location

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Looking Ahead
Future of Navigation

• Detailed mapping
• ADAS (Advanced Driver Assistance Systems)
• Lane departure/change
• Road conditions/traffic
• Speed information/warnings
• Truck specific data
• Traffic data
• Probes to provide better coverage
• Historical data
• Connected Car
• On Star, Ford Sync and Hughes
• E911
• Location based service offerings and new
  business models
• eToll

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Products for an Active World