Entrepreneurial Toolbox Series: Marketing Your Business with Social Media

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Entrepreneurial Toolbox Series Marketing Your
Business with Social Media
Presented ByEvan Urbania Matthew
RayChatterBlast Media
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ChatterBlast creates online strategies that
target your current and potential customer
community. We create, engage and influence
communities through social media, digital
marketing, public relations and advertising.
www.chatterblast.com
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Social Media - topics

1. What is it?
2. What is the value to us as entrepreneurs?
3. Where do we start?
4. Where is it going?

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What is Social Media?

• Social Media is a conversation supported by
  online tools.
• Social Media sites build online communities of
  people who share interests, activities, jobs,
  relationships or causes. They are tools that
  provide a variety of ways for users to interact,
  connect, message, comment and share content.

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Examples
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Why?

• Companies have found that social networking sites
  such as Facebook, Twitter and LinkedIn are great
  ways to build their business. There are five
  major uses
• to create brand awareness,
• as an online reputation management tool,
• learning, research and competitive recon,
• for recruiting and partnering,
• and as a lead generation tool to find potential
  business prospects.

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Why?

• Its amazingly intimate!

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Who uses social media?
According to the Pew Internet American Life
Project 2009 The share of American adult
internet users who have a profile on an online
social network site has more than quadrupled in
the past four years -- from 8 in 2005 to 35 now.
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Social Media Marketing Crowds the New
Economy

• By the end of 2010, Gen Y (born 1974 to 1980)
  will outnumber Baby Boomers
• 96 of them have joined a social network
• 78 of consumers trust peer recommendations vs.
  14 trust advertisements
• Fastest growing segment on Facebook is 55-65 year
  old females
• There are 200,000,000 blogs online
• 80 of Twitter usage is on a mobile device

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• Founded in 2003, originally called Facemash
• Largest - over 400M active users (50 login)
• Based on connecting with friends, causes,
  businesses and organizations
• Content includes status updates, news posts,
  photos, videos, events and application data
• Targeted advertising
• Over 2.5B photos uploaded each month!

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• A business-oriented network founded in 2002 by
  Reid Hoffman
• Currently has 60M members in 170 countries
• Gated Access Approach and multi-tiered
  connections
• LinkedIn Groups feature allows users to establish
  new business relationships by joining alumni,
  industry, or professional and other relevant
  groups.

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• Best uses
• Recruiting
• Competitive intelligence
• Lead generation and introductions to prospects
• Users spend least amount of time here LinkedIn
  works in the background for you
• LinkedIn Company Profiles are automatically
  created based on employee user data
• An admin, HR or marketing employee must sort and
  filter the data and add content

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• Founded in 2006
• Text posts of 140 characters or less called
  tweets
• Tweets can contain links and pictures
• Creates community through follows/followers
• Over 2M tweets per day and 60M monthly visits
• Largest age group is 35-49

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• Twitter users are twice as likely to review or
  rate products online, visit company profiles and
  click on advertisements, vs. traditional social
  networking sites like Facebook and MySpace.
• This demonstrates higher engagement with brands,
  not just the with tweets they post.
• source Interpret, LLC

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• Realize the massive potential, but dont
  underestimate the power of one

Janis Krum ferry passenger, first to tweet
about US Airways flight before any traditional
media
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Bloggers have a voice
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• Examples

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• Video is crucial!

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Hyper-targeted advertising
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• Whats next?

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looking forward ? greater corporate acceptance
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• Ok, now what!?

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• STEP 1
• Reserve, preserve, but dont disserve!
• Reserve names/logins
• Preserve reputation
• Dont use it unless you use it correctly

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• STEP 2
• Listen!

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Know your audience
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• STEP 3
• Engage

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Social Media Etiquette

• Build trust-based relationships
• Talk about/comment on your sector, dont just
  sell, sell, sell
• Read others opinions and blogs, comment
• Listen more than you speak
• Dont say anything you wouldnt say in public
• Be diplomatic

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Ideas

• Let people in
• Use photos, video, commentary and text to show
  people all angles of your business.
• Keep the content on a blog.
• Use a combination of Facebook, Twitter and
  LinkedIn to push content to the community.
• Tag photos and videos on YouTube and Flickr
• Regular communications can keep people coming
  back for more, give potential clients an inside
  peek at your process and document your project's
  lifecycle.

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Resources Tools Google Reader Google
Alerts Google Analytics Blogger or
WordPress www.Compete.com www.BlogPulse.com www.Tw
eetStats.com www.TweetGrid.com
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Evan Urbania evan_at_chatterblast.com Matthew Ray
matt_at_chatterblast.com www.chatterblast.com www.t
witter.com/chatterblast www.facebook.com/chatterbl
ast (800) 287-CHAT