CompanyName

1
CompanyName

• FirstName LastName, MITLabOrDept, email_at_mit.edu
• FirstName2 LastName2, MITLabOrDept,
  email2_at_mit.edu
• etc

TodaysDate contactemail_at_mit.edu
2
What

• One paragraph, crisply written. An elevator
  pitch of what you propose to do.
• Joosts Elevator Pitch Formula fill in
  between
• ABC Corp is an Industry venture developing
  Products/Services for Markets/Customers.
• We solve the Pain/Problem using our unique
  Technology/Products.
• Our team includes ImpressiveTalent.
• Unlike traditional/competitors we offer some
  key, dramatic improvement.

3
Why

• Size of market, who has the problem, who needs a
  solution, why is it worthwhile?

4
How

• What technology, product, /or service allows you
  to solve the problem?

5
Open

• Remaining questions, major concerns worries,
  business model (e.g. franchising,
  microfinancing...)
• Key differentiators, advantages