A car sharing option at Davis

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A car sharing option at Davis
Alexandra Ochev Erwin Kong Corrina
Schlaile Jennifer Goldsmith Ora Sraboyants Allie
Manko
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What is Flexcar?

• Flexcar is a car-sharing program to be
  implemented in Davis as early as Spring 2007
• Easy access to a vehicle for a few days or even a
  few hours

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How does it work?

• Reserve online or over the phone
• Pick up and drop off at specific location
• Application fee, membership fee and hourly rates

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Charge

• Determine interest in the Flexcar program
• Effective marketing strategies
• Complete research requested by our sponsor

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Goals

• Survey campus in regards to Flexcar program
• Establish marketing proposal for our sponsor
• Make sure Flexcar is successfully implemented in
  Davis!

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Purpose

• Alternative method of transportation
• Discourage students, faculty, and staff who might
  bring their cars to Davis

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Advantages

• Hybrid cars more environmentally friendly
• Transportation to internships/other activities
• Fewer cars in Davis
• Gas, insurance and maintenance included

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Davis Specifics

• UC Davis students, faculty and staff
• Eight Vehicles
• The role of TAPS in the Flexcar program

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Surveys and Their Purpose

• Quick poll
• Long Survey
• Designed to measure demand and determine the
  factors affecting demand
• Data used for the marketing proposal

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Quick Poll Survey Results
N 4,694
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Follow Up Questions

• YES
• -Weekend
• getaways
• (85)
• -Shopping
• (68)
• -Work
• (55)

NO -Have a car in Davis (72) -No need
(44) -Public transit (26)
MAYBE -Price (92) -Ease of renting (77)
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Distribution
1086
638
868
935
532
610
N 4,694
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Long Survey Results
N 200
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Long Survey Results
N 200
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Long Survey Results
N 200
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Our Proposed Marketing Plan

• Unitrans Interior and exterior signs
• California Aggie Quarterly ads65 days
• Facebook 50,000 flyers
• The Aggie Pack Promotional giveaways,
  E-mails, Game sponsorship

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We would like to extend a special thank you to
everyone at TAPS especially Roberta Devine,
Susanne Strand and our sponsor Clifford
Contreras. We would also like to thank Carrie
Devine and Ann Orel for their guidance and
support.