THE NEW TREND IN

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• THE NEW TREND IN
• AUTOMOTIVE MARKETING

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• Proliferation of Vehicle Models

• Growing Consumer Awareness

• Expanding Media

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ITS A GAME OF ONE-ON-ONE.
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How many customers did we lose last year?
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Is Customer Loyalty Dead?
Its tougherthan ever!
Work on it before your competitors do!
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Get the Customers Today!
Traditionally
80
70
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10
Returning Customers
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Tomorrow is just as important
Today
RETAIN FOR LIFE!
NEW CUSTOMER
NUTURE THEM
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Winning the Customer for Life
Its more cost effective to do business with
past customers than to chase new customers.
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Strategy
Manage customers individuallynot products and
programs.
Sell Service and Parts.
Sell a New Vehicle
Sell a Used Vehicle
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• OURADVANTAGE!

CONVENIENCE
PRODUCT
PRICE
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Convenience
ONE OF THE MAJOR FACTORS
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Mass Media
NEWSPAPERS
NETWORK TV
CABLE
INTERNET
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Internet
Convenience for busy lives!
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Convenience
Its easy to do business with us
FEEDBACK
CUSTOMERSERVICE
SALES

• KEEP EVOLVING CHANGING
• TO GAIN EVEN MORE LOYALTY

SHOPPING

• EMAIL SALES SPECIALS
• ON-SITE RENTAL SHUTTLE SERVICE
• FAST LANE
• CHECK SERVICE BODY SHOP PROGRESS ONLINE
• CAMPUS-TYPE ATMOSPHERE
• SEPARATE CUSTOMER RETENTION CENTER

• APPRAISALS FIRST
• ELIMINATED THE BACK FORTH
• ONE PERSON HANDLES THE TRANSACTION
• OFFER THE MOST CONVENIENT HOURS IN TOWN

• CLEARLY POST OUR PRICES ON VEHICLES AND
  ACCESSORIES
• ENTIRE INVENTORY ON OUR WEBSITE
• FREELY PROVIDE PRICES VIA PHONE EMAIL REQUESTS

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ITS A GAME OF ONE-ON-ONE.
Thank you!