Agenda

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Agenda

• Evolving e-Business Requirements
• Sybase EP2.0 e-Business platform
• Leveraging our partners in EP 2.0

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Current e-Business SolutionsFragmented and
Impersonal
Different interfaces
Partner
Employee
Customer
Supplier
Partner Site
Intranet
Corporate Site
Supplier
Customer Service
Manufacturing
Sales
Shipping
Marketing
Bad performance Redundant and inaccurate data
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Enterprise Portal 1.0 Personalized Business
Experience
Personalization
Partner
Employee
Customer
Supplier
Enterprise Portal
Customer Service
Sales
Marketing
Shipping
Manufacturing
Integration
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Enterprise Portal 2.0 The Foundation for your
e-Business
Extended Personalization
B2B
Employee
Customer
Partner
Trading Community
Enterprise Portal
B2B
Purchasing Procurement Forecasting Distribution
Sales
Manufacturing
Customer Service
Marketing
Shipping
Expanded Integration
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Sybase Enterprise PortalHow does e-Portal add
value to our Alliance Partners?

• Robust e-Business platform with continuous
  availability
• Standards-based and open to new e-business
  standards
• Focused on the needs of the B2B community
• Leverages wireless and mobile markets
• Proven and in use now

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Sybase Enterprise PortalHow does e-Portal add
value to our joint customers?

• Maximize value of existing IT investments
• Broad community support through a comprehensive
  set of personalization options
• Faster time-to-market with a complete offering in
  a single product
• Strong Partnerships to maximize value
• Comprehensive Service Offerings to ensure success

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Agenda

• Evolving e-Business Requirements
• Sybase EP2.0 e-Business platform
• Leveraging our partners in EP 2.0

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EP 2.0 The Extensible Platform for Your
e-Business
Net Markets
Suppliers
Web Users
Mobile/Wireless Users
www
Partner Applications
Comprehensive Integrated for faster development
B2B Extensions
Portal Services
Mobile/Wireless Extensions
Enterprise Portal 2.0
e-Business Infrastructure
Enterprise Integration
Mainframe
Feeds
ERP/ CRM
Documents
Database
Custom Apps
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EP 2.0 e-Business Infrastructure

• J2EE Application Server
• LDAP Directory Support
• Integrated Security
• Context based Search
• Data Server
• Comprehensive, integrated e-Business
  infrastructure for streamlined global IT
  operations
• Scalable and available for 24x7 operations

Mobile Wireless Extensions
e-Business Infrastructure
BENEFITS
Enterprise Integration
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EP 2.0 Portal Services

• Content Management
• Presentation Services
• Globalization Services
• Personalized access to information and
  applications to enable self-service in a
  multinational environment
• Rapid deployment of portal interfaces with user
  customizable navigation

Mobile Wireless Extensions
BENEFITS
e-Business Infrastructure
Enterprise Integration
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EP 2.0 Enterprise Integration

• Application Integration with adapters for ERP,
  CRM, Databases,Custom Applications and Mainframe
• Process Flow Engine
• Messaging infrastructuresupport TIBCO,
  MQSeries, JMS
• Exchange key information between applications
  forevent based information flow
• Integrate legacy and new applications for higher
  ROI

Mobile Wireless Extensions
e-Business Infrastructure
BENEFITS
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e-Business Portal Play Integrated Customer
Service
Order Entry
Customer Service Rep
CRM
Internet
Shipping
Customer
FedEx Status
PARTNERS - Store-Front InterShop - Payment
Services Oasis Technology - Content Management
Document Sciences, Documentum, Gauss Interprise,
InterWoven, Vignette, Worldweb.net - Content
Syndication Hoover's Online - Portal Search and
categorization Inxight
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EP 2.0 B2B Extensions

• B2B application integration
• B2B Standards eMarketplace Integration
  RosettaNet, Ariba, C1
• XML/EDI transformations
• Automate trading partner business processes to
  increase efficiency and reduce errors
• Quickly integrate with multiple eMarketplaces to
  reduce costs

Mobile Wireless Extensions
e-Business Infrastructure
BENEFITS
Enterprise Integration
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e-Business Portal Play B2B option
Single integrated view
Suppliers
Internet
Internet
Multiple formats
PARTNERS - B2B Integration XMLSolutions -
Catalog Management Cohera - NetMarket Maker
EzCommerce - Operations Management PowerCerv -
Supply Chain Management Alysida
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e-Business Portal Play B2B option
Single integrated view
Suppliers
Internet
Internet
Multiple formats
PARTNERS - Business Performance Analysis
AlphaBlox, Black Pearl, Broadbase, Corvu,
WebTrends - Content Delivery everypath -
Enterprise Information CoreChange, eGrail,
Knowledge Mechanics, Viador - Business Process
Automation / Workflow EnterWorks
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EP 2.0 Mobile/Wireless Extensions

• Mobile Internet Browsing
• Wireless Messaging
• Always available application capability
• Extend enterprise applications to corporate
  mobile user for higher productivity
• Push notifications for deeper customer
  relationships

Mobile Wireless Extensions
BENEFITS
e-Business Infrastructure
Enterprise Integration
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Agenda

• Evolving e-Business Requirements
• Sybase EP2.0 e-Business platform
• Leveraging our partners in EP 2.0

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e-Portal Alliance Partners
e-Commerce
Business Analysis
Content
Content Authoring
B2B
Corechange eGrail Viador XMLSolutions Corporation
AlphaBlox Broadbase Software, Inc. Black
Pearl CorVu WebTrends Corporation
Knowledge Mechanics, Inc.
Content Delivery
Catalog Management
Everypath
Cohera
Content Management
Netmarket Makers
Business Process Automation/ Workflow
Document Sciences Corporation Documentum Gauss
Interprise Interwoven Vignette Worldweb.net
EzCommerce Inc.
Operations Management
PowerCerv
Enterworks
Payment Services
Content Syndication
Oasis Technology
Hoovers Online
Customer Relation Management
Storefront
Portal Search
Intershop Communications
Inxight Software, Inc.
Supply Chain Management
Oncontact Software
Alysida Solutions (formerly Tumi Software)
Sybase Enterprise Portal
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e-portal Alliance Program
Ann DeMart Manager e-Portal Alliance
Marketing ademart_at_sybase.com
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Sybase 2001 Key Initiatives
Strengthen partnerships Lead in Enterprise
Portals Extend our mobile and wireless
technologies Focus on key vertical industries
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e-Portal Alliance Program Agenda

• Marketplace Value
• Value to Partners
• Business
• Technical
• Marketing Sales Support
• Partners

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Sybase e-Portal Alliance Marketplace Value

• End-to-End Solutions
• Sybase Platform and Products
• Technology Partners
• Application Partners
• Delivery Partners
• Sybase SI Consulting Expertise
• Speed Time to Market
• Reduce Risk for All

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Sybase e-Portal Alliance
Business Benefits

• For All Alliance Partners
• Expand revenue opportunities
• Leverage technologies tools
• Enhance value of offerings
• Extend sales marketing efforts
• Increase market share

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e-Portal Alliance Program Business Planning
Support

• Sybase Strategic Alliance Managers
• Partnership agreements
• Contract administration
• Operations support
• Relationship management

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e-Portal Alliance Program Technical Planning
Support

• Sybase Technical Alliance Managers
• Recruit partner candidates
• Evaluate candidates solutions
• Analyze integration plans
• Manage technical relationships

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e-Portal Alliance Program Technical Planning
Support

• Sybase Interoperability Services
• Works with technical alliance managers and
  partner candidates on validation
• Provides single contact point with
• Sybase product engineering
• Participates in technical architecture
  meetings
• Manages interoperability lab in Colorado

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e-Portal Alliance Program Marketing Planning
Support

• Co-Marketing Projects
• Planning
• Marketing collateral
• Press releases, case studies, articles
• Web programs
• Events tradeshows

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e-Portal Alliance Program Marketing Planning
Support

• Alliance Vertical Marketing
• Promote Financial and Wireless leadership
  (Wall Street Runs on Sybase)
• Promote Healthcare opportunities
• (Sybase Knowledge Mechanics at HIMSS)
• Communicate leadership in Federal market
• (Sybase, BroadVision, and CTA for GSA)

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e-Portal Alliance Program Marketing Planning
Support

• Web Programs
• Web marketing programs
• Web casts
• Partner feature stories
• Partner solution sites
• Online sales education and tools
• Online Sybase information for partners

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e-Portal Alliance Program Marketing Planning
Support Industry Events Giga, Gartner IT
Expos, Internet World DCI, HIMSS Sybase
Events Sybase Open, TechWave, Web casts
Alliance Partner Events Tradeshows, User
Groups, Road Shows

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• e-Portal Alliance Program
• Recruiting Partners Who
• Enhance Value of e-Portal Alliance
• Offer leading eBusiness solutions
• Utilize Sybase EP
• Have strong market share
• Increase revenue potential
• Collaborate for success

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• e-Portal Alliance Program
• Partner Solutions
• eCommerce
• B2B
• Catalog Management
• Net Market Makers
• Operations Management
• Payment Services
• Storefront
• Supply Chain Management

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• e-Portal Alliance Program
• Partner Solutions
• Business Analysis
• Business Process/Workflow
• Customer Relationship Management
• Content
• Authoring
• Delivery
• Management
• Syndication
• Portal Search

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• e-Portal Alliance Program
• Want to Learn More?
• EP 2.0 Web Cast March 6th
• e-Portal Alliance Packets
• www.sybase.com
• Talk To Us Now

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• e-Portal Alliance Team
• Billy Ho, VP Product Solutions
• Strategic Alliance Managers
• Technical Alliance Managers
• Marketing
• Operations

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e-portal Alliance Program
Cocktail Reception Crystal Room