New Stand-Up Pouch for Cheese - PowerPoint PPT Presentation

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New Stand-Up Pouch for Cheese

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Title: Slide 1 Author: pchs Last modified by: Justin Gottfried Created Date: 10/24/2005 6:33:23 PM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: New Stand-Up Pouch for Cheese


1
NewStand-Up Pouchfor Cheese
  • July 2012

2
Stand-Up Pouch for Cheese
  • Greatest Innovation since Zippered Shreds
  • Same Amount of Cheese, Smarter Package

3
Features
  • Size Flexibility
  • Less Film Corrugated Box
  • More Pounds of Cheese per Truck
  • Shelf Ready / Peg-Free Merchandising
  • More Retail Facings per Section
  • Consumer Friendly Stand-up Feature with Improved
    Zipper

4
Consumer FeaturesSame Amount, Smarter Package
  • Scored Header consistent opening
  • Twin Track Zipper confident reclose
  • Stands Up During Use less spills
  • Right Size fits hand and product volume
  • Stands on Fridge Shelf more visible
  • Less Plastic positive ancillary benefit

5
Retailer FeaturesSmaller Size, More Facings
  • Improved Pack Out
  • 2 more facings every 4 feet
  • 2 more rows every 4 feet
  • Merchandising Flexibility peg or shelf
  • Euro-style Hole Punch more efficient
  • Multiple Sizes right product mix

6
Manufacturer Impact
7
Pack Out Paradigms
  • No Change (current to stand-up pouch peg)
  • Current set packs out more bags if all pegs
    filled
  • More 4 seal pack out vs. new Stand-Up Pouch if
    all pegs filled
  • to the max
  • Current package wins
  • Change
  • Stand-Up Pouch packs out more facings more
    inventory vs. 4 seal
  • Stand-Up Pouch wins
  • 3. Change (SUP shelves create a lot more
    facings)
  • Stand-Up Pouch packs out more facings and more
    inventory
  • Stand-Up Pouch wins hands down

8
Paradigm 1 Current Peg to Stand-Up Pouch
PegFacings Remain the Same, Pack Out Decreases
Considerably
  • Summary
  • Limited view of whats possible
  • Does not account for dimensional benefits of
    Stand-Up Pouch
  • Assumptions
  • Fancy shreds
  • 15-inch peg bar
  • 7 packages SUPs, 2-inch gusset
  • 11 packages current
  • Continue with 4 rows and 7 pegs per row in 4-foot
    set
  • Pack out current 4-foot set
  • 28 pegs x 11 packages 308 4 seal
  • 28 pegs x 7 packages 196 SUP

9
Paradigm 2 Optimize Peg Set for Smaller
Stand-Up PouchPack Out Facings and Inventory is
a Gain for SUP
  • Summary
  • Accounts for some benefits, 1 package/row, up
    to 2 more rows
  • Assumptions
  • 15-inch peg bar
  • 7 packages / peg SUPs
  • 11 packages / peg current
  • 7 pegs x 4 rows 28 pegs current
  • 8 pegs x 6 rows 48 pegs reset
  • 20 more SUP facings in new set
  • Pack out Optimum peg 4-Foot Set
  • 28 x 11 per hook 308 current
  • 48 x 7 per hook 336 SUP
  • 28 more stand-up pouch packages of inventory

8 facings/row Stand-up Pouch, 7 with current
6 rows Stand-up Pouch vs. 4 rows with current
10
Paradigm 3 Stand-Up Pouch ShelvingPack Out
Facings and Inventory Increases Considerably
  • Summary
  • Accounts for all benefits 2 facings/shelf, 2
    shelves
  • Assumptions
  • Fancy shreds, 2-inch gusset
  • 20.5-inch shelf depth
  • 9 facings / 6 shelves SUP
  • 9 packages deep SUP
  • 54 facings SUP shelf
  • 26 more SUP facings
  • Pack out in 4-inch Set
  • 28 x 11 per hook 308 current
  • 54 x 9 per facing 486 SUP
  • 178 more stand-up pouch packages of inventory

9 facings/shelf Stand-up Pouch, 7 with current
6 shelves Stand-up Pouch vs. 4 rows with current
11
Merchandising ImpactPack Out Changes are
Staggering
  • Optimized Pegs with Stand-Up Pouch
  • 20 more facings per 4-foot peg bar set
  • 28 more packages per 4-foot peg bar set
  • 120 more facings 168 more packages in a 24-foot
    peg section
  • Shelving
  • 26 more facings per 4-foot peg bar set
  • 178 more packages per 4-foot peg bar set
  • 156 more facings 1,068 more packages in a
    24-foot peg section
  • Retail Benefits
  • Easier merchandising, cross merchandising,
    rotation and filling
  • Huge potential growth arena for Store Brands
  • More facings and inventory at shelf level for the
    largest cheese category in the grocery store.

12
Sustainability Pounds per Truck from 21,000 to
36,000
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