Persuasive Speeches

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Persuasive Speeches

• Communication Skills

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• If you show us how to put a car engine together,
  thats a demonstration speech. If you explain to
  us how the car engine works, thats an
  informative speech. If you then convince us to
  buy the car, thats a persuasive speech.

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What is a persuasive speech?

• Asks your audience to buy something that you
  are selling (product, belief, attitude, idea,
  etc.).
• Asks the audience to do something based on the
  information you present.

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Persuasive speaking demands

• Convince your audience to believe as you do.
• Influence them to cause some sort of directed
  action.

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Analyze the Audience

• You must convince the audience that your idea
  and/or plan is the best option and the right way
  to think/act.
• People act and react on the basis of what they
  want, how they think, and how they feel, so
  remember the three types of appeals!

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The Supportive Audience

• Friendly
• Easiest to address because the members are ready
  to support and promote your ideas
• Generally does not need a great deal of
  information

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The Uncommitted Audience

• Neutral
• Members need information to make up their minds
• Unbiased (objective)

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The Indifferent Audience

• Apathetic (dont care)
• Can appear openly bored
• Captive audience being forced to be in
  attendance
• Ideas
• Jar them into paying attention
• Show how your message is applicable to their
  lives
• Information is not enough!

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The Opposed Audience

• Hostile members do not support you or your
  message
• Show a willing to compromise
• Disclaimer tells the audience what you are NOT
  saying or lets them know that you dont consider
  yourself the expert

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Remember your three types of appeals

• Logical offer an organized, clearly defined
  speech containing solid reasoning and valid
  evidence
• Emotional arouse feelings, such as anger,
  disgust, and compassion
• Personal wind trust through honesty,
  competency, and credibility

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The United Approach

• Use all three types of appeal!
• What works for one member of the audience wont
  necessarily work for all members.
• Spreads out your research.
• Strengthens your arguments.

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Your Persuasive Speech

• 3 5 minutes
• You may choose the topic, but it must be approved
  by me.
• You may want to extend your informational speech
  and persuade us of an issue or idea relevant to
  that same topic.
• You must convince us of something!