Zyprexa documents ppt 1.

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Zyprexa documents ppt 1.

• This powerpoint has a selection of pages from
  documents to do with marketing issues.

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What are the Zyprexa Documents

• Class action court case v Eli-Lilly re alleged
  with-holding of ADEs data (wght gain and
  diabetes) and off-label marketing (dementia and
  subsyndromal mood swings).
• Subpoenaed internal company documents.
• Lawyer (Gottstein), public health physician
  expert witness (Egilman), New York Times
  journalist (Berenson) December 2006.
• 358 files, copious data re int memos, powerpoint
  pres, marketing strategies
• Website www.furiousseasons.com (Dawdy) and a
  German website.
• Judge ordered cannot be retrieved from internet.

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What are the Zyprexa Documents

• Heavily downloaded from furiousseasons.com
• Form basis of journalist articles and web-blog
  analyses.
• Paper for academic literature (Spielmans)
• Provide insight into the goals and functioning of
  a big pharmaceutical company.

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Issues raised

• Marketing for NCEs (New Clinical Entities) and
  off-label indications.
• Alternatively described as Disease Mongering to
  increase sales.
• Damage control, use of spin, possible
  concealment re ADEs.
• Sophistication of pharma companies in interacting
  with (controlling?) customers.
• physicians, pharmacists, hospitals/govt, allied
  health, patient advocacy groups.

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ZY100035541 Olanzapine Lifeplan

• The Safer Clozapine
• Market is Schizophrenia.
• No mention of bipolar or dementia.

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ZY100035541 Olanzapine Lifeplan
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ZY100035541 Olanzapine Lifeplan

• The Safer Clozapine
• Market is Schizophrenia.
• No mention of bipolar or dementia.

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ZY100035541 Olanzapine Lifeplan
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ZY201548768 Betting the Farm

• Prozac patent due to expire August 2001.

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ZY201548768 Betting the Farm
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY200270343 Zyprexa Product Team summary 1997
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ZY100041262 PCP opportunity
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ZY100041262 PCP opportunity
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ZY100041262 PCP opportunity
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ZY100520662 Zyprexa primary care briefing
document 21July2000
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ZY100520662 Zyprexa primary care briefing
document 21July2000
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ZY100520662 Zyprexa primary care briefing
document 21July2000
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ZY100520662 Zyprexa primary care briefing
document 21July2000
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ZY100520662 Zyprexa primary care briefing
document 21July2000
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ZY100582035 Zyprexa Complicated Mood Project
date?
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ZY201797499 email re driving depression story
since 98 Feb 2000
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(No Transcript)
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ZY200083405 PCP vision
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ZY200083405 PCP vision
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ZY200083405 PCP vision
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ZY200083405 PCP vision
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ZY200083405 PCP vision
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ZY100040886 Primary Care Physician strategy
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ZY100040886 Primary Care Physician strategy
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ZY100040886 Primary Care Physician strategy
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ZY100040886 Primary Care Physician strategy
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ZY200083622 Addressing PCP FAOC
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ZY200083622 Addressing PCP FAOC
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ZY200083622 Addressing PCP FAOC
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ZY200083622 Addressing PCP FAOC
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ZY 100175096Viva Zyprexa
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ZY 100175096 Viva ZyprexaPCPs/GPs financial
opportunities
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ZY 100175096 Viva ZyprexaUnmet
needs/disease-mongering
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ZY 100175096 Viva ZyprexaUnmet
needs/disease-mongering
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ZY 100175096 Viva ZyprexaUnmet
needs/disease-mongering
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ZY 100175096 Viva ZyprexaUnmet
needs/disease-mongering
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ZY 100175096 Viva ZyprexaIncentives to sales reps
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ZY 100175096 Viva ZyprexaPhysician type casting
targeting
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ZY 100175096 Viva ZyprexaPhysician CME strategy

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ZY 100175096 Viva ZyprexaHave the customers
got the message?
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ZY 100175096 Viva Zyprexastudying and utilising
the customers
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ZY 100175096 Viva Zyprexa

• To the tune of
• Viva Las Vegas