Opportunity Beyond Ring tones in Mobile Applications Ecosystem

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Opportunity Beyond Ring tones in Mobile
Applications Ecosystem Deepak Mittal
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Landscape

• Facebook
• Internet Access
• RIM
• Smartphone
• Wii
• 3G
• Voice
• Context
• Search

• TV
• Edge
• Prepaid
• Coupons
• Messenger
• Android
• HTC
• Motorola
• Content
• Tablet

• Apple
• Twitter
• Location
• Cloud
• Touch
• Gmail
• App Stores
• Widgets
• Intelligent Customer Interactions

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Successful Apps Ingredients

• Internet Access
• Voice
• Context

• TV
• Android
• Content
• Tablet

• Location
• Cloud
• Intelligent Customer Interactions

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Takeaways

• P2P/Collaboration Apps Tools Gaming
• Voice will be an Application
• Analytics
• Content Recommendations, Delivery and Discovery
  Content and Context
• Augmented Reality
• Primary Launch Medium / Mainstream Medium
• Leverage New Mobility Dimensions, Conjunction
  opens tremendous use cases
• Accelerometer, Inclinometer
• GPS
• Improved Computation/Bandwidth

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Examples

• Contextual
• Apps replacing search engines
• Search Apps for Music, Books, Holidays etc.
• Search is discovery
• Extension of Experience TV, Radio, Office, Home
• Simplify Life, Optimize Business
• Transactions at click of a button
• Health
• Automate
• Drop the companion

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Enterprise Apps

• To
• Build,
• Integrate
• Customize

• From
• Develop,
• Deploy
• Monetize

• Benefits
• Lower Costs for Mobile Work Force
• Improve Productivity
• Speed of Execution
• Ease of Access
• Accuracy of Information

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Value Creation

• Platform, App Middleware, Enabler
• Commerce Enabler, In-App Purchase
• Aggregator
• Trust / Loyalty, Prepaid
• Network Integrated, Partner with Telcos
• Analytics/Customer Profiling Accuracy of
  targeting
• Open Source?
• Creativity
• Content / Real Time Content
• Ease of Discovery
• to Copy
• Farmville Neighbour request
• User Experience and Interface
• Intent of Use not just ease of use, Device Like

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Emerging Business Models

• Pay Per Download / Subscription
• Virtual currency / Virtual Goods Easy adoption
• Cross Sell
• Opt-in to collect Profiling Information
• Free Standard Usage, Premium Pay Per Use
  (Up-sell)
• Micro Payments VISA
• Operator Revenue Share (India), Operator
  Endorsed, OEM Endorsed and Pre Bundled
• Branding/Contest/Launch

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Thank you
Deepak Mittal deepak.mittal_at_one97.net