Social Media and H1N1

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Social Media and H1N1

• Using Social Media to
• Manage Your Message
• Kate Fowlie
• Communications Officer
• Contra Costa Health Services

Bridging the Gaps Public Health and Radiation
Emergency Preparedness Conference 2011
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Why Social Media? What H1N1 showed us

• Its where the people are
• Access large audience quickly
• Viral (in a good way)
• We need to be there to communicate our message
• Inexpensive and easy to use

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Positive Feedback

• Jun 11, 2009 
• I found that the CoCo County has a profile just
  for the Health Services Dept.Sometimes I am
  surprised at the adoption of social media by
  governmentI wouldnt have expected the Contra
  Costa County to have a Twitter account. Good for
  you CoCo County!
•   -Tweet by local blogger with 3,373 followers

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What CCHS Uses How

• Podcasts
• Twitter
• Facebook
• Blogs
• YouTube

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Visits to Flu Pages on CCHS Website
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Visits to Cold Weather Tips on CCHS Website
Following Tweet
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Adopting Social Media

• Deciding What to Use
• How to Use it
• Have a strategy policy
• Monitor activity/respond

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Challenges and Barriers

• Staff time
• Keep it fresh
• Increased exposure (taking the good with the bad)
• Appropriate use
• Doesnt replace traditional outreach

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Getting the Most Out of Your Social Media

• Coordinate your social media
• Return the favor
• Promote your social media (on website, in press
  releases, factsheets, etc.)

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More information

• CCHS Website cchealth.org
• Twitter http//twitter.com/CoCoHealth
• Facebook Contra Costa Health Services
• mashable.com
• socialmediagovernance.com
• Kate.Fowlie_at_hsd.cccounty.us