UNCW Infomercial Assignment 4

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UNCW InfomercialAssignment 4
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Purpose

• At the end of your presentation, your audience
  will purchase/utilize a UNCW product or service.

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Required Elements

• Speech of Introduction
• Monroes Motivated Sequence organization
• Audiovisual Aids
• Minimum of five sources

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Speech of Introduction

• To introduce the speaker
• To introduce the topic
• To arouse interest in the speaker
• To arouse interest in the topic

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Monroes Motivated Sequence

• Attention
• Need
• Satisfaction
• Visualization
• Call to action

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Attention

• Gain the audiences attention
• Replace this step with Speech of Introduction
• Incorporate one source here (consider a
  definition, quote or statistic)

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Need

• Establish UNCW problem that should concern
  audience
• Personalize the need
• Insert audiovisual aid here (consider live role
  play or video)
• Incorporate at least two sources

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Satisfaction

• Identify a UNCW product/service that will satisfy
  the need
• Be specific
• Insert audiovisual aid here (consider an
  overhead)
• Incorporate at least two sources

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Visualization

• Give audience a sense of what life would be like
  using UNCW product/service
• Use positive or negative visualization approach
• Insert audiovisual aid here (consider video or
  live role play)

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Call to Action

• Tell audience specific action needed to access
  UNCW product/service
• Provide simple, clear, easy-to-follow steps
• Conclude presentation with This concludes Group
  s infomercial

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ExampleTouch N Brush