Oracle Partner Strategy

1
(No Transcript)
2
Oracle Sensor-Based ServicesMaximizing the
return on your RFID investment

• Allyson Fryhoff
• Vice President, Oracle Advanced Technologies

3
Agenda

• Real-Time Enterprises
• Sensor-Based Computing
• The Challenges
• The Responsive Enterprise
• The Market
• RFID Market
• The Oracle Solution
• Know More. Do More. Spend Less.

4
Trend Real-Time Enterprise
Data Processing
Internet
Real Time
(Still Happening)

• Weeks
• Batch
• Megabytes
• Punch Cards
• Few People

• Days
• Request/Reply
• Terabytes
• Human
• Many People

• Minutes
• Automated
• Exabytes
• Event Driven
• Beyond People

5
RFID in the News
The Opportunity
Oracle Confidential This presentation does not
reflect a commitment to deliver. Product
directions can be modified without explicit
notice.
6
Business Benefits
Has it crossed the border?
Where is my package? When will it arrive?
Patient details and history?
Any hazardous materials?
Are these authentic products?
Has the container been tampered?
Right operation and medication?
Is the food still fresh?
7
Market Size

• Global RFID market to be 3 Billion by 2007
• Wireless Data Research Group (Oct. 1, 2003)
• Global RFID shipments (hw, sw, services) to reach
  2.7 billion by 2007
• VDC (Dec. 2002)
• Japan RFID Market is 240.5 million
• IDtechEx (http//www.idtechex.com/sla22s.html)
• Kearney Report
• Major retailers to invest 400,000 at each
  distribution center and 100,000 at each store
• A major chain to spend 35M to 40M to integrate
  information into its reporting systems

8
RFID Spending Patterns
Spend by Area (965m in 2001)
Spend by Sector (663m in 2000)
Spend by Region
9
ABI Research
Nov 2003
10
Oracle Sensor-Based Services
Analyze
Analyze the data and events in real-time to
provide business intelligence and business
activity monitoring for continuous process
improvement.
Manage
Manage the explosion of data and events in a
scalable, reliable and secure single source of
truth.
Access
Access the information anytime, anywhere by all
the appropriate people, applications and business
processes.
Respond
Respond to events and information automatically
and allow for people to manage by exception.
11
Oracle RFID Infrastructure
BACKEND SYSTEMS
EVENT SOURCES RESPONSE DEVICES
ORACLE RFIDINFRASTRUCTURE
ACCESS
Business Intelligence
Portal
Alerts
E-Business Suite

• ANALYZE

Packaged Apps
Business Processes
Business Activity Monitoring
Integration
MANAGE
CAPTURE
Legacy
Application Server
Database
Application Server (Edge Server)
Other
12
Oracle E-Business Suite
Finance
Projects
Maintain
HR
Service
Customers
Develop
Products
Fulfill
Sensors
Market
Make
Sell
Procure
Order
Plan

• Immediate access to sensor-based information and
  intelligence throughout the supply network

13
Oracle Sensor-Based ServicesEnabling the
Real-Time Enterprise
14
The Oracle DifferenceMaximize Your Return on
RFID Investments

• Architect to reduce risk
• Complete solution for sensor-based services built
  on the Oracle Information Architecture platform
  and applications
• Single source of truth for all business-critical
  information
• Integration with existing and new applications
  and business processes
• Automatic data capture and filtering from various
  sensors
• Intelligence to add continuous business value
• Continually automate and optimize business
  processes for competitive advantage
• Real-time supply chain visibility and access to
  information
• Leverage existing investments
• Low integration, implementation, maintenance
  costs
• No additional management, training
• Start small and grow
• Compliance Assistance Package and Pilot
  Implementation Kit
• Scale to global enterprise production deployments

15
Sensor-Based ServicesFlexible Adoption and
Implementation Options
RFID Applications

• Sensor-centric business processes
• Complete business automation
• E-Business Suite (WMS and more)
• Partner Applications (ISVs)

RFID Infrastructure

• Sensor-enable existing business processes
• Integrate RFID data into existing applications
• Scale to enterprise-wide global deployments with
  Grid
• Enterprise infrastructure architected to support
  sensors

RFID Pilot Kit
Increasing Benefits

• Pilot, Prototype and Test RFID in Lab or
  Warehouse
• Ready to Run with Leading RFID Tags and Readers
• Out-of-the-box Analysis Reports
• Customize Business Intelligence

Compliance Assistance Package

• Compliance Application
• Adapters to Wal-Mart, Metro, etc.
• Print RFID Labels Zebra, Printronix, Intermec,
  etc.
• Verify Shipments with RFID Readers Alien,
  Matrics, Intermec, etc.

Increasing RFID Adoption
16
Extending Your Applications

• Many key industries are moving towards the
  broader adoption of RFID technology as part of
  the key infrastructure for their applications.
• Integrate with your existing applications to
  extend information, business processes,
  applications and data capture technologies.
• Adding additional sensors to your RFID solutions.
• Easily add new information, business processes,
  applications and data capture technologies.
• Maximize quality of service with a common
  management framework through proactive monitoring
  and automated administration out to the edge.

17
Why is this Important for ISVs?

• Many key industries are moving towards the
  broader adoption of RFID technology a part of the
  key infrastructure for their applications.
• ISVs who wish to compete in these industries must
  look to incorporate this technology into their
  stack.
• Oracle is uniquely qualified to assist ISVs
  wishing to adopt this technology as we offer the
  entire technology stack - from database and
  development tools, to middleware and applications
  technology.

18
Next Steps for our Partners

• Attend our RoundTable on Wednesday at 10 am
• Not already a partner? Join us at
  http//partner.oracle.com
• Information and Resources available on Oracle
  Partner Network Hot Topics
• RFID Initiative to Launch Summer 2004
• Register your Pilot or Customer opportunity to
  receive additional assistance
• Upgrade existing applications to Oracle 10g
  Database and Application Server

19
A
20
(No Transcript)