Cost Innovator Positioning of 00 MKT

1
Continuous Innovation Improvement

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• Cost Innovator Positioning of 00 MKT
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• ????? ?? ?? ( Customer Benefit Price) ?? .

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Value
??(??)?
Target Costing for Win- Win
Cost Innovation
Supplier Manufacturer Dealer Retailer
Product Convenience Presentation
Cost
2
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Qp Sp C T
V p
Right Spec/ Regulation/ Pricing Freeze

• Macro
• Micro
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• ????

Product Modularity (Compact Size)
Target Costing
Simple Smart Design VE(FCA) /TRIZ
Purchasing Cost Down
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Design for SCM
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MKT Platform Strategy
Quality Reliability Assurance
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Process Modularity
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• Stake
• Holders
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MKT (Customers)
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Sub??
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Project Risk Assessment / Change Management(????)
3
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Target Cost? Cross-Functional?? ????, ??? ????
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Target Cost ?? ??
?? Vendor
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Target Cost ?? (?? ?? ?? ??)
?? ??? ??? Idea Generation
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VE(Value Engineering) ? DFX? ??
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4
-. Over View for 6sigma Based Target Costing
Phase
Activity
Tools
Planed Schedule
Define - Project ????

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• ?? (Potential CTQ)? Target??
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• QFD L-1
• Logic Tree

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• Market Platform
• QFD L-2
• IOC -Chart
• MSA
• ??????
• FCA / RFD
• Feature Leveling

• CTQ Flow Down for Target Costing
• Market Platform Analysis
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• CIS Regulation Survey
• Part Variety Process Capability ??
• Product Cost Benchmarking
• Function-Cost Analysis
• Spec Freeze

• Measure
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• ????

Analyze - ????

• Variety Driver (??? ????)??
• Concept Development for CI
• ?? ? ?? ?? Mechanism
• Develop Transfer Function(Red XS)
• Target Cost Roll Out

• Final Module
• Composition
• FMEA /FTA
• Cost Allocation

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• 5 Design Tools
• Robust Design
• Multi CTQ
• Optimization

Design ?? ? ????

• Standardization Design
• Design for Robust Performance
• Test Plan

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Verify ?? ? ???

• Test Validate
• Assess Performance,Reliability

• Reliability Tools
• DMAIC Tools

• Design Score
• Card
• Control Plan

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DFSS Approach ? ???? Process? ???? Project
???? ???? COPQ? ?????.
5
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??? ?? ?? (Must-Be Quality)
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6
- Function Cost Analysis
(AS IS/TO-BE)
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Model? Sub System Assy Con/Box ??? 000EA
? 00EA Total Price(Cost) W000?W00
Function Structure
Level 0
F2
F4
F0
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F2
F6
F1
F3
F4
F5
F7
Level 1
F5
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?? ?? (PCB)
PRG ??
Door Open
?? ??
??/ (C/Box)
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?????? System Sub System Sub Sub System ????
?(t)??
Level 2
F6
F72
F71
F73
F74
F75
Level 3
F75
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??
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Level 4
F72
Level 0
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Level 1
Level 2
Level 3
Level 4
Cost (Balance)
446
Assy C/Box
C/Panel (1) M/Panel (1) W/Display(1) Button
(1) Spring (2) Screw A(2) ScrewPH(4) Main
PCB Assy
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1151
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55
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56-2036
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6.8-3.43.4
Size ??


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22-1111
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Main PCB(1) L.V.T (1) Display (1) (LED) Relay
(3) Buzzer (1) Condenser (1)
2EA ? 1EA







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Product Structure
6.8-3.43.4
2EA ? 1EA









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255
4EA ? 2EA


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720
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929
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1201
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320-128192



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BC ? AC
253-100153

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3300UF ? 1000UF
7
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Generation I (??)
Generation II (??? )
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B.M
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OO ?? ?
Business Modularity
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Carry Over ?()
Z value(??????)
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?? L/Time(Days)
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???? ()
??? ?? ? ITTAT
IT Ideal Time , TAT Total Assembly Time