Master

1
Masters thesis seminar

• Technology strategy for a customer-owner
  dependent firm intending to expand to new markets
• Author Juhana Francke
• Supervisor Prof. Raimo Kantola
• Instuctor M.Sc. Antti Alarotu

2
Contents

• Objectives
• Target firm introduction
• Theoretical background and methodology
• Work phases
• Strategic technology areas and objectives
• Technology strategy process
• Conclusion

3
Objectives of the thesis

• How the strategic and operative management of
  technology could be organized in the target firm
• What technology strategic objectives should the
  target firm have

4
The target firm

• 115 employees, turnover 17 M (2002)
• 95 of turnover comes from one customer
• Largest customer had majority of shares (60)
• The firm was sold to Novo Group plc. 5/2003

5
Theoretical background
6
About technology strategy

• First definitions in mid 80s
• Process approach
• Responsibilities technology portfolio,
  technological capabilities, development and
  positioning technology

7
Responsibilites of technology strategy
Source Sjöman (2001)
8
Work phases

• Technology audit the firms technologies were
  identified and analyzed
• Gaps and their causes in firms technological
  capabilities were identified
• Technology classification
• Trend identification, market analysis and
  competitive environment
• Definition of technology strategy process and
  strategic objectives

9
Strategic technology areas
Spearhead technologies Key technologies Enabling technologies
Usability layer Software development Programming tools, application servers etc.
Service Software development Programming tools, application servers etc.
Application Systems Integration Software development Programming tools, application servers etc.
Platform Systems Integration Systems management Operating systems, devices etc.
Integration Systems Integration Systems management Operating systems, devices etc.
Infrastructure Systems Integration Systems management
10
Technology-strategic objectives

• Deepen knowledge in Internet based software
  development supporting systems integration
• Concentrate on systems integration
• Maintain systems management related knowledge
• Active follow up of mobile systems
• Increase cohesion in all strategic technology
  areas through training, employee turnover.

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Technology strategy process
Define
Resources, capabilities
Technology portfolio
Objectives
Strategic technology area 1.
Strategic technologyarea n.
Customers needs
Sets
Trends
Business strategy
Defines
Are included in
External environment
Firms technologies
Guide and shape
Scenarios
Technology recom-mendations
Roadmaps
12
Conclusion

• The choice to expand to new markets will be
  extremely challenging
• By formalizing technology management the firm may
  be able to maintain its technological
  capabilities
• This thesis has provided the firm a starting
  point