Mass Media

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• Mass Media

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Mass Media

• Refers to all the media technologies that are
  constantly communicating, transmitting
  information to their audience.

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Forms of Mass Media

• Television
• Newspaper
• Radio
• Magazines
• The Internet

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Newspaper

• -Boston New-Letter
• -Began in 1704
• -Information on Govt Politics
• - Many times goes further in depth than
  television.
• -Today, more than 10,000 newspapers are published
  in the United States.

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Most Popular Newspapers

• -USA Today
• -The Washington Post
• -The Wall Street Journal
• -The New York Times

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Magazines

• General Magazine 1741 Benjamin Franklin.
• First Political Magazines Mid 1800s
• Harpers Weekly
• Atlantic Monthly

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Magazines

• - U.S. News World Report
• - Time
• - Newsweek
• - The Economist

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RADIO

• Took off in the 1920s
• Became a major form of entertainment
• People would plan their schedule around certain
  radio programs.

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FDR Fireside Chats
1933-1944
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The Internet
2nd only to television for political news and
info.
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Television

• -Took off in the 1950s
• -Replaced Newspapers as the principal source of
  political info for a majority of Americans in the
  early 1960s.
• -Now, its the principal source of news for an
  estimated 80 of the population.

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Television
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Television
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Television
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Media determines the news

• Media outlets often shine a spotlight on persons
  or issues that help their own cause or agenda.

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MSNBC
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Fox News
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The Media The Wizard of OZ
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President briefed daily on what media outlets are
covering.
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Takes EFFORT to Understand whats going on

• - Only 10-15 of voters are well informed on the
  candidates and the issues involved.