Aesthetic Technologies

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• Aesthetic Technologies
• Perfect Balance

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• Opposites come together,and create the
  unexpected.
• Aesthetics Technologies converge,to expand the
  possibilitiesEstablishing the grammarfor the
  language of ConvergenceAdding effectiveness
  and magicto your domain.You Us in Perfect
  Balance.

Whats man without woman?
Or black without white
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ORGANISATION
the BUSINESS

• We provide the technology-platform for delivery
  of media-rich content
• We convert legacy-content into multimedia-interact
  ive formats fordistribution on a combination
  ofonline (web), offline (CD-DVD) and print media

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ORGANISATION
the APPLICATION

• Our expertise has been routinely used by global
  organizations to meet their needs in the
  following areas
• Education Training
• Marketing Promotion

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ORGANISATION
the STRENGTHS

• Rich Portfolio of projects for global clientele
• World-class Products and services
• A cost-effective development center in India
• Mastery over Digital Media Creation
• Expertise in Convergence Technologies
• A proven Methodology for managing mmi projects
• Organizational Culture that foments creativity
• 45 multidisciplinary professionals
• Investment backing of transnational institutional
  investors

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ORGANISATION
the BRAND

• We call the brand of media rich applications that
  we create mmi TM
• mmi-zone TM our home on the web mmi-mill TM
  our outsourcing business mmi-mall TM our
  products businessmmi-one TM our customised
  project businessmmi-crystal TM our patented
  methodology
• mmi-labs TM our academy for practitioners

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• OFFERINGS

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OFFERINGS
mmi-mall ä for PRODUCTS
Information gtgt Knowledge gtgt Wisdom
1. A standards-compliant blended e-Learning
solution 2. Facilitates Group Learning as well
as Self-paced Learning 3. Integrates best of
online and offline technologies with the best of
Digital-Media, Instructional Design, and Content
Services 4. Ensures transformation of
organizational knowledge into Assets.5. Includes
KM, testing/ evaluation, virtual classroom and
online learning 6. Helps you transition smoothly
from traditional to digitally networked era.
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OFFERINGS
mmi-mallä for PRODUCTS
Increase your Organizations KQ
1. Knowledge Management component of enlight. 2.
Helps users share knowledge in various forms
across the organization.3. Allows knowledge
workers to upload knowledge objects. 4. Provides
multiple ways of searching and retrieving
knowledge objects 5. Browse and Explore
knowledge 6. Does version control of documents
and facilitates. 7. Tracks metadata on knowledge
objects
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OFFERINGS
mmi-mall ä for PRODUCTS
Extend the Reach of your Experts
1. Blends offline with online 2. Extends the
reach of your experts 3. Two modes of engaging
the class, Listen and Interact 4. Use of truly
rich media - video 5. Synchronized content
delivery (graphics, text, video, etc) 6. Maximize
experts time through Clarify mode 7. Benefit
from traditional group collaborative learning
advantages 8. Integrated with the LMS
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OFFERINGS
mmi-mallä for PRODUCTS
Summon your creations. Anywhere. Anytime.

• 1. Media Asset Management solution.
• 2. Helps organizations to manage precious media
  assets
• 3. Easily search, retrieve and reuse media
• 4. Manage audio, video, images, designs,
  presentations, anything.
• 5. Browser-based solution Anywhere Access
• 6. Huge savings in media creation costs

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OFFERINGS
mmi-mallä for PRODUCTS
1. Multimedia Interactive based promo-tainment
solution 2. De-risks the film business. 3. Uses
existing distribution channel for reaching
content to its audience. 4. Creates new revenue
streams from the investments made in a movie 5.
Quick turnaround time.
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OFFERINGS
mmi-mallä for PRODUCTS
Intellectual Property Rights Key to New
Wealth 1. Multimedia Interactive guide on a
Combi-pack of a CD-ROM a book, 2. Hours of
rich media video, audio, graphics, animation.
3. Over 10,000 pages of reference information
4. Presents abstract subject matter in an
interesting and lively manner. 5. Jointly
created with the Government of India 6. Contains
Acts, Treaties, Statistics, References
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OFFERINGS
mmi-mill ä for OUTSOURCING

• The one-stop out-sourcing shop for all your Rich
  Media jobs
• Custom Course Content Creation
• Content Analysis
• Instructional Design
• Visual Design
• Script Writing
• Media Development
• Illustrations, Still images, Video, Animation,
  Music, VO
• Integration
• Software Programming
• Games/Quizzes
• Standards Compliance

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OFFERINGS
mmi-mill ä for OUTSOURCING

• The one-stop out-sourcing shop for all your Rich
  Media jobs
• Software Application Development
• E-learning, Catalogs, Games and
  EdutainmentBroadband Portals / Rich-media
  portals
• Component outsourcing
• 2D/3D Animation, 3D Modeling
• Video shooting (location/studio) post
  production (off-site)
• Still Photography (studio/location)
• Digital Graphics (backgrounds, creation,
  retouching)
• Virtual Reality (move-around, look-around scenes)
• Programming (scripting, database, networking,
  internet)

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OFFERINGS
mmi-mill ä for OUTSOURCING

• Personnel for onsite projects on TM basis
• Personnel and infrastructure for offsite jobs on
  fixed fee or TM basis
• Existing team strength of 45, with strong network
  of freelancers and interns to facilitate rapid
  scaling up
• 200 workstations (inclusive of audio, video and
  integration suites) available at Development
  Center in Salt Lake, India

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OFFERINGS
mmi-one ä for TURN-KEY PROJECTS

• Portfolio of over 70 customized rich-media
  projects, delivered to meet diverse needs of
  blue-chip clientele
• Handled projects from concept to implementation
• Proven methodology and processes bring
• Repeatable and predictable quality
• Benefits of low-cost development center

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• TEAM

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THE TEAM
the DIVERSITY

• Diverse skill-sets
• artists, programmers, film-makers, analysts,
  animators, engineers, writers, designers,
  photographers, managers, musicians...
• Diverse back-grounds
• IITs, B-schools, design-schools, law, commerce,
  literature, performing-arts, film-Schools,
  fine-arts, media

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THE TEAM
the EXPERIENCE

• 45 professionals, with an average experience of 5
  years...
• Adept at the emerging technologies for creation
  delivery of rich-media based software
  applications (mmi TM )
• Shares a spirit of youthful exuberance
• Demands and accepts nothing but excellence from
  each other

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THE TEAM
the COMPONENTS

• Our mmi TM creations are shaped by 4 functional
  teams with focus on
• Analysis Project Management
• Design of Aesthetics Technology Architecture
• Execution of all Media elements
• Execution of Technology elements
• Individual brilliance permeates the functional
  boundaries for the osmosis of inter-disciplinary
  thoughts and ideas

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THE TEAM
the BACKING

• The entrepreneurial spirit of the founding team
  of professionals is backed by two transnational
  institutional investors

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• COMPETENCIES

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COMPETENCIES
the BASICS

• Thorough understanding of end-users interactive
  experience
• Experience in managing the fusion ofmedia--arts
  with technology
• Ability to understand the domain for which an
  application is being created
• Mastery over emerging technologies for delivery
  methods of distribution ofmedia-rich
  applications content

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COMPETENCIES
the TECHNOLOGIES

• Our mmiTM creations are powered by the best
  technologies and tools that are evolving for
• Creating media elements
• like graphics, images, animation, video,
  virtual-reality, special-effects, audio
• Digital encoding of these media elements
• using compression and streaming
• Integrating them within applications
• with technology architecture that can scale
  geographies, platforms and devices
• Delivering rich-media content applications
• via online, offline or as hybrid of online
  offline

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COMPETENCIES
the SKILLS

• Our diverse skills include
• Project Management
• Content Analysis
• Instructional Design
• Visual Design
• Script Writing
• Media Development
• Audio (VO, Music), Video, Graphics (Stills,
  Illustrations), Animation (2D/3D)
• Integration
• Convergence Technologies, Software Programming
• Testing, QA

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COMPETENCIES
the METOHODOLOGY

• mmi-crystal TM breaks up our mmi TM creation
  process into 4 stages
• Analysis for understanding your needs
• Design for creating the entire blue-print
• Production for executing the project
• Delivery Implementation for making the
  solution work for you

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COMPETENCIES
the IMPLEMENTATION

• mmi-crystalä implemented through
• DesignBoardä our proprietary software tool
• ClientZone online project management forum
• Helps clients track, manage control the
  development process across boundaries
• Ensures predictable and repeatable quality in the
  projects

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• PORTFOLIO

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PORTFOLIO
the CLAIM

• Our mmi TM portfolio consists of solutions that
  meet
• the learning and branding needs
• of leading organizations
• in a variety of domains/industries
• A testimony of our partnership with clients

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PORTFOLIO
the EVIDENCE

• Some of our mmi solutions being used for
  Learning and Training
• ITC - Process Training and Product Knowledge
• HLL - Knowledge Management Solution
• ICICI - e-learning Knowledge Management
  Solution
• Tata Steel - Process Training Product Knowledge
• Government of India - IPR literacy program for
  the masses
• NIIT School (K-12) curriculum
• ASI Consultancy Inc. extending the reach of
  Robust Engineering guru Shin Taguchi and Subir
  Chowdhury

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PORTFOLIO
the EVIDENCE

• Some of our mmi solutions used for promotion and
  marketing
• Mitsubishi Lancer direct sales tool for
  launching the vehicle on Indian Roads
• New Holland Ford Tractors multilingual direct
  selling aid for rural India
• ICI-Paints retail tool for selecting shades for
  paints
• DesignCenter tool for facilitating jewelry
  retail from Virtual-Showrooms
• Bharat Petroleum investor communication and
  corporate image building
• Exide integrated persuasion and commerce
  platform to facilitate export industrial
  batteries
• Mukta Arts CineROM for Badhaai ho Badhaai

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PORTFOLIO
the DOMAINS

• Our portfolio of completed projects reflects
  experience in the following segments
• Learning Solutions
• Corporate Training and Knowledge Management
• Channel (Dealer, Agent) Training
• Academic Curricula Mass Literacy
• Marketing and Branding solutions
• Automobile
• Oil and Petroleum
• Paints and Chemicals
• Real Estate
• Retailing Point-of-purchase
• Industrial Sales

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PORTFOLIO
the POTENTIAL

• mmi ä portfolio shows a perfect balance of
• of Aesthetic mastery
• of Technological expertise
• in the rich-media domain
• The bastion for ware that will fuel the era of
  convergence and broadband

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LASTLY
the confidence
Some of our Clients

• ICI Limited
• ICICI Bank
• IIT Kharagpur
• ITC Limited
• JK Group
• Liberty Shoes
• Lintas
• Mahindra Mahindra
• Mukta Arts Ltd
• National Council of Science Museums
• National Research Dev Corp (NRDC)
• New Holland Ford Tractors
• NIIT
• Polar
• Prepaid Works, Houston, TX, USA
• Tata Steel
• Webel

Ananda Bazar Patrika Limited Artilligence, NY,
USA ASI Inc Michigan, U.S.A Bee Interactiv,
Singapore BPCL Big Leap CP Language Institute,
NY, USA Dainik Bhaskar Development Credit
Bank Eicher Motors Exide Industries
Limited Financial Times London, UK Glaxo
SmithKline Hindustan Lever Limited
(HLL) Hindustan Motors Limited Hutchison IBP Co.
Limited
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• THANK YOU