The Web-Enabled Enterprise

1
Management Information Systems, Sixth Edition

• Chapter 8
• The Web-Enabled Enterprise

2
Objectives

• Describe how the Web and high-speed Internet
  connections are changing business operations
• Explain the functionality of various Web
  technologies
• Compare and contrast options for Web servers
• Explain basic business-to-business and
  business-to-consumer practices on the Web
• Explain the relationship between Web technologies
  and supply chain management

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Objectives (continued)

• Give examples of features and services that
  successful business Web sites offer
• Learn about online annoyances such as spam and
  adware, and how to protect against online
  identity theft

4
Web Business Growing and Changing

• DLA Piper LLP is the second largest law firm in
  the world
• 3200 lawyers in 24 countries and 63 offices
  around the world
• Uses eRoom, a Web-based collaboration and
  document-sharing tool from EMC Corp.
• Saves 15,000 labor hours annually, uses and mails
  significantly fewer paper documents, and reduces
  redundant work

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Web Technologies A Review

• Several standards and technologies enable the Web
  to deliver rich information, including
• HTTP, HTML, XML
• File Transfer
• RSS
• Blogs
• Wikis
• Podcasting
• IM
• Cookies

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HTTP

• Hypertext Transfer Protocol (HTTP) transfer and
  download Web information
• HTTPS HTTP secure for confidential data exchange
• Uniform Resource Locator (URL) unique address
  given to each Web site
• IP address a special numeric address
• Domain name unique name for a Web site,
  constructed with letters
• URL also refers to the domain name

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HTML and XML

• Hypertext Markup Language (HTML) helps developer
  create Web pages
• Determines look and location of content
• Extensible Markup Language (XML) enables
  creation of various data types
• Conveys the meaning or content of the data
• XHTML combination of XML and HTML
• Uses opening and closing tags to control format

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File Transfer

• File Transfer Protocol (FTP) used to transmit
  whole files
• Used in all downloads from Web sites
• Any type of file can be transferred
• Can place files on a server for shared use
• Often used to deliver purchased software products
  on Web sites

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RSS

• Really Simple Syndication (RSS) family of XML
  file formats that allow automatic downloads of
  content on a subscription basis
• Helps users check for updates
• Communicates short descriptions of content
• Allows transmittal of new information
• Useful on news Web sites
• Also called Rich Site Summary

11
Blogs

• Blog contraction of Web log
• Invites surfers to post opinions and art
• Focuses on a topic or set of topics
• Trackback a tool that notifies bloggers when
  their posts have been mentioned elsewhere on the
  Web
• Blogs are often used by businesses
• Importance of blogs to commercial organizations
  is to find out what blog participants think and
  say about the organization

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Wikis

• Wiki (from Hawaiian, meaning quick) Web
  application that enables users to add to and edit
  the contents of Web pages
• All the software required to edit the Web pages
  is embedded in the pages themselves
• Wikipedia a popular online encyclopedia
• Wiki technology is a popular ingredient in
  groupware (software used for collaboration)

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Podcasting

• Podcast publishing sound and video on the Web
  for download
• Usually on a subscription basis
• Uses include
• Time-shifted broadcast of radio station
  programs for later listening
• Audio tours in museums
• Lectures in distance learning courses
• Garageband.com
• Allows aspiring musicians to post music tracks

15
Activity on Twitter and Blogging

• Create a Twitter account if you have one.
• Follow our own CIS Account CIS-COM or find
  CISCOM96941
• Follow two people/organization that has to do
  with technologies
• Follow 1 celebrity that you like
• Follow 1 person/organization that has to with
  Micronesia
• Tweet something about yourself
• Response/Reply to my tweet for today.
• Read some article in one of the account about
  technology that you
• have followed.
• Tweet something about it.
• Retweet any tweet that you like to re-tweet
• Post your experience at www.blogger.com (a Google
  email account
• is more preferable to login here). Make sure that
  you put your name
• on your blog.
• Send your blog link to nationalcis_at_gmail.com
  with the title
• My Blog Your name follows

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Instant Messaging

• Instant messaging (IM) real-time chat
• Form of synchronized e-mail
• Chat room communicate with a group
• Free applications for IM include
• AIM AOL instant Messenger
• Yahoo Messenger
• MSN Messenger
• ICQ
• Trillian
• Business uses
• Customers can chat with sales or support reps

17
Cookies

• Cookie small file that stores information about
  a Web site visitor, stored on the visitors
  computer
• Usually records the surfers ID
• Often stores the surfers preferences
• Provides convenience to consumers
• Can be temporary (single session) or permanent
• Potential for intrusion into surfer privacy
• Clickstream tracking tracks a surfers clicking
  activities
• Spyware traces and reports online behavior

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Proprietary Technologies

• Proprietary technology intellectual property of
  developer, not free for all to use
• Examples
• Local search engine
• Shopping cart applications
• Wish lists
• Video streaming tools
• Tools to analyze and predict Web visitor
  behavior, especially shopper behavior

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Web-Enabled Business

• Web-enabled business are classified according to
  the interacting parties
• Business-to-business (B2B)
• Business-to-consumer (B2C)
• Government-to-business
• Government-to-consumer

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B2B Trading

• Business-to-business (B2B) trading between
  businesses only
• B2B forms include advertising through
• Search advertising advertisements placed on a
  search site result page
• Banners images placed on Web sites that link to
  a company site selling a product or service
• Impression occurs when a page with a banner is
  downloaded
• Reach percentage the percentage of Web users who
  visited a site in the past month

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B2B Trading (continued)

• Exchanges and auctions act as online marketplaces
• Intranet network used only by employees of an
  organization
• Extranet network shared by employees of
  different organizations, usually business
  partners
• Exchange extranet for organizations that deal in
  products and services of a particular type
• Exchange operator profits from transaction fees
• Auction sells a great variety of items

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B2B Trading (continued)

• Online business alliances collaboration between
  businesses in establishing a Web site
• Site operator works for the allied companies
• Suppliers are invited to sell through the site
  and compete among themselves, driving prices down

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B2C Trading

• Business-to-consumer (B2C) trading with the
  general public
• E-Tailing online retailing to consumers
• Fulfillment activities picking, packing,
  shipping
• Consumer profiling know customers better by
  gathering information about their online
  activities
• Some consider this a violation of privacy
• Conversion rate the proportion of site visitors
  who make a purchase

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B2C Trading (continued)

• Auction sites serve as a hub for consumers to buy
  and sell
• Reverse auction customers name their own price
  for desired goods and services
• Content providers offer information, artistic
  work, classified ads, and video
• Electronic bill presentment and payment (EBBP)
  provides online bills and payment options for
  customers
• Phishing type of fraud involving a fake Web site

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Detecting Fraud

• Go to www.staysecureonline.com
• Click the Staying Safe Online
• Do Practice Lap first
• Then do the Actual Race
• Make a blog of what you learn on how to do detect
  Fraudulent
• websites online
• Post your blog link on the my Twitter account
  under the header
• Post your Detecting Fraud Online blog here

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B2C Trading (continued)

• Extra-organizational workforce
• Companies purchase labor from a larger pool
• Mobile commerce, or M-commerce
• Business conducted on mobile devices
• Many experts believe that information delivery is
  the main mobile application, not commerce
• Exceptions are Japan and South Korea
• Japans DoCoMos i-mode service allows users of
  smart cell phones to purchase canned soda from
  vending machines, fast food

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B2C Trading (continued)

• M-commerce also raises privacy concerns
• GPS provides location tracking
• New top-level domain names with .mobi available
  for mobile applications
• Sites should use special technologies to optimize
  content for easy viewing on mobile devices
• Virtual world a combination of images, video,
  sound, and avatars that resemble the real world
• Accessible for interaction by subscribers
• Avatar 3D graphical character that represents a
  user in a virtual world

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Supply Chains on the Web

• Supply chain management (SCM) systems may be
  connected to the Web to allow suppliers to
  participate directly
• Use of XML allows companies to set standards for
  data exchange
• Electronic Data Interchange (EDI) a system used
  prior to the Web to exchange documents
  electronically
• Set standards for data formats
• EDI networks are owned and managed by value-added
  network (VAN) companies

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E-Commerce is Every Commerce

• Web technologies have been highly integrated into
  the business world
• Difficult to identify which business activities
  are on the Internet and which are not
• Web has been highly integrated into daily
  activities of customers also
• Commerce and e-commerce generally have the same
  meaning today

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Final Project

• Make a mobile app that would act as a reminder
  for your classes using the ionic creator
  framework in http//ionic.io/products/creator
• Your app is going to remind you the following
• Upcoming test or exam
• Assignment due
• Class presentation or reporting
• You need to team up with one student.
• (Continued on next page)

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Final Project (contd)

• Make a screen shot of each tab of your app and
  write down how it works in detail. Do it in MS
  Word.
• Also share the link of your app and paste it in
  your MS Word.
• Also in your app identify the different elements
  of an IS, namely, the people, hardware, software,
  data, telecommunications and procedure.
• Criteria for scoring
• Creativity (40)
• Adherence to requirements (30)
• Teamwork (30)
• Send your work to nationalcis_at_gmail.com

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Summary

• Some industries have changed drastically because
  of the Web
• HTTP is an Internet standard controlling Web
  server addresses
• HTTPS is a security version of HTTP
• XML is a standard for description of data
• Blogs enable people to create discussion Web pages

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Summary (continued)

• Cookies help Web sites personalize the visitors
  experience
• Many Web technologies are proprietary
• A business can maintain its own Web server or use
  a Web hosting service
• Organizations should consider several factors
  when selecting a Web host
• Web-enabled commerce is classified into B2B and
  B2C

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Summary (continued)

• B2B trading relies on electronic data interchange
  (EDI) and XML
• Wireless handheld computers allow mobile
  commerce, called m-commerce
• Online businesses must adhere to several factors
  to be successful
• Virtual worlds provide a means to meet and
  conduct business and social activities on the Web
• Spam and spyware are online annoyances
• Phishing is a pervasive fraud crime